{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O97483"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O97483/"}},"images":null,"see_also":null},"record":{"systemNumber":"O97483","accessionNumber":"E.849:1 to 4-2002","objectType":"Artist's multiple","titles":[{"title":"It's the Thought that Counts","type":"assigned by artist"}],"summaryDescription":"Every year the fine art handling company Momart commissions an artist to design the corporate Christmas greeting which it sends to customers and contacts in the art world.\r\n\r\nThis Christmas cracker was commissioned from Mark Wallinger for Christmas 2001. Significantly, it is empty – no gift, no paper hat. With its motto ‘its the thought which counts’ it is intended as a comment on the way in which Christmas has largely lost its original associations as a Christian religious festival and has been ‘re-branded’ as a hollow and meaningless commercial event.","physicalDescription":"Christmas cracker wrapped in gold paper with ribbon accents on either end","artistMakerPerson":[{"name":{"text":"Wallinger, Mark","id":"A12462"},"association":{"text":"artist","id":"AAT25103"},"note":""}],"artistMakerOrganisations":[{"name":{"text":"Momart Ltd.","id":"A12402"},"association":{"text":"publisher","id":"x32600"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"cardboard","id":"AAT14224"},{"text":"ribbon","id":"AAT14668"},{"text":"ribbon","id":"x36432"},{"text":"paper","id":"x30308"}],"techniques":[],"materialsAndTechniques":"Coloured paper, cardboard, ribbon and snap","categories":[{"text":"Labels & packaging","id":"THES48927"},{"text":"Shopping","id":"THES48895"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":[],"imageResolution":"low","galleryLocations":[{"current":{"text":"LVLE","id":"THES49657"},"free":"","case":"MP","shelf":"212","box":""},{"current":{"text":"LVLE","id":"THES49657"},"free":"","case":"MP","shelf":"212","box":""},{"current":{"text":"LVLE","id":"THES49657"},"free":"","case":"MP","shelf":"212","box":""},{"current":{"text":"LVLE","id":"THES49657"},"free":"","case":"MP","shelf":"212","box":""}],"partTypes":[[{"text":"multiples","id":"AAT178624"}],[{"text":"multiples","id":"AAT178624"}],[{"text":"multiples","id":"AAT178624"}],[{"text":"multiples","id":"AAT178624"}]],"contentWarnings":[{"apprise":"","note":""},{"apprise":"","note":""},{"apprise":"","note":""},{"apprise":"","note":""},{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"London","id":"x28980"},"association":{"text":"made","id":"x28654"},"note":""}],"productionDates":[{"date":{"text":"2001","earliest":"2001-01-01","latest":"2001-12-31"},"association":{"text":"made","id":"x28654"},"note":""}],"associatedObjects":[],"creditLine":"Given by the publisher","dimensions":[{"dimension":"Circumference","value":"4.5","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Length","value":"28","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[{"content":"It's the thought that counts","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":""}],"objectHistory":"","historicalContext":"","briefDescription":"Christmas cracker, 'It's the thought that counts'. Christmas multiple by Mark Wallinger for Momart, 2001.\n\nExplanatory text for 'It's the thought that counts', Christmas multiple by Mark Wallinger for Momart, 2001.\n\nInner packaging for 'It's the thought that counts', Christmas multiple by Mark Wallinger for Momart, 2001.\n\nOuter packaging for 'It's the thought that counts', Christmas multiple by Mark Wallinger for Momart, 2001.","bibliographicReferences":[],"production":"Reason For Production: Commission","productionType":{"text":"Limited edition","id":"THES48862"},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[{"text":"Christmas","id":"V86"}],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["E.849:1-2002","E.849:2-2002","E.849:3-2002","E.849:4-2002"],"accessionNumberNum":"849","accessionNumberPrefix":"E","accessionYear":2002,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE","Artist's multiple","artist's statement","packaging [1]","packaging [2]"],"assets":["2019LW4498"],"recordModificationDate":"2025-04-07","recordCreationDate":"2004-03-30","availableToBook":false}}