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This sheet is taken from a booklet given to the client at the end of the project. The booklet included layout guidelines and details of recommended ink colours, papers and typefaces. This was to ensure that certain standards could be maintained after the design was handed over to the client. 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The length of the logotype is one third of the width of the symbol. It is ranged right from a line drawn vertically through the centre of the symbol. The distance between the symbol and the logotype is variable - the minimum distance to be used is shown here. The logotype must never be used above the symbol. It is recommended that this relationship should not be used when the symbol is less than 80mm wide. Apart from changing the vertical spacing between the two elements, the mark must not be altered or redrawn in any way and must only be reproduced from the master bromide (A) at the back of this document.","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"Ink","method":"Printing","position":"Along the bottom, over four columns.","script":"","translation":"","transliteration":"","type":"","note":"Along the bottom, over four columns.; Printing; Ink"},{"content":"Issued June 1990","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"Ink","method":"Printing","position":"Bottom right corner","script":"","translation":"","transliteration":"","type":"","note":"Bottom right corner; Printing; Ink"}],"objectHistory":"","historicalContext":"","briefDescription":"Printed sheet with illustration and written guidelines for the layout of communication material, designed for the London Philharmonic Orchestra by Rufus Leonard Design Consultants, 1990","bibliographicReferences":[],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[{"text":"Logos","id":"AAT28715"},{"text":"Graphic Design","id":"AAT54181"},{"text":"Layout","id":"AAT200612"},{"text":"Orchestras","id":"AAT205073"}],"contentConcepts":[{"text":"Branding","id":"x37705"},{"text":"Corporate image","id":"AAT195663"}],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["E.2139:7-1991"],"accessionNumberNum":"2139","accessionNumberPrefix":"E","accessionYear":1991,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-04-12","recordCreationDate":"2004-02-19","availableToBook":false}}