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This sheet is taken from a booklet given to the client at the end of the project. The booklet included layout guidelines and details of recommended ink colours, papers and typefaces. This was to ensure that certain standards could be maintained after the design was handed over to the client. 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The measurements given are for the A5 page size. All elements can be enlarged proportionately. A. 12pt Helvetica Black, upper and lower case, ranged right. B. 14 pt Bembo Italic, upper and lower case, ranged left. C. 12 pt Bembo, centred over the column. D. 8pt Helvetica on 13 pt line feed, ranged right. E. 9 pt Bembo, centred over the column. F. The mark used is version 1, centred right to left with the logotype on the baseline of the grid. G The South Bank Centre mark centred over the column and on the baseline of the grid.","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"Ink","method":"Printing","position":"Along the bottom, over four columns","script":"","translation":"","transliteration":"","type":"","note":"Along the bottom, over four columns; Printing; Ink"},{"content":"Issued June 1990","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"Ink","method":"Printing","position":"Bottom right corner","script":"","translation":"","transliteration":"","type":"","note":"Bottom right corner; Printing; Ink"}],"objectHistory":"","historicalContext":"","briefDescription":"Printed sheet with illustration and written guidelines for the layout of communication material, designed for the London Philharmonic Orchestra by Rufus Leonard Design Consultants, 1990","bibliographicReferences":[],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[{"text":"Layout","id":"AAT200612"},{"text":"Logos","id":"AAT28715"},{"text":"Graphic Design","id":"AAT54181"},{"text":"Orchestras","id":"AAT205073"}],"contentConcepts":[{"text":"Branding","id":"x37705"},{"text":"Corporate Image","id":"AAT195663"}],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["E.2139:8-1991"],"accessionNumberNum":"2139","accessionNumberPrefix":"E","accessionYear":1991,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-04-12","recordCreationDate":"2004-02-19","availableToBook":false}}