{"meta":{"version":"2.0","images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2014HJ0192/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2014HJ0192/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2014HJ0192","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2006AG2204","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O92603","accessionNumber":"E.515-1988","objectType":"Poster","titles":[{"title":"Where else do they give you £100,000,000 worth of objets d'art free with every egg salad?","type":"assigned by artist"},{"title":"V & A an ace caff with quite a nice museum attached","type":"series title"}],"summaryDescription":"This poster was one of six in the campaign series 'V&A: An ace caff, with quite a nice museum attached', produced by Paul Arden and Jeff Stark for Saatchi & Saatchi Advertising Ltd., London. \r\n\r\nIt was part of the V&A's campaign to make the museum more attractive and accessible to the general public in the late 1980s. From the Museum's inception in 1852, its founding principle has been to make art and design accessible to all. The plain-spoken language in the poster's copy was meant to emphasize the easy, democratic nature of accessing the V&A collections. The work of art depicted in the poster is an ivory sculpture, Venus and Cupid, by Le Marchand.","physicalDescription":"'Where else do they give you £100,000,000 worth of objets d'art free with every egg salad?'; Poster advertising the Victoria and Albert Museum; Depicting an ivory sculpture of Venus and Cupid by Le Marchand being held in a woman's manicured hand; Colour offset lithograph.","artistMakerPerson":[{"name":{"text":"Arden, Paul","id":"A11792"},"association":{"text":"art director","id":"x36254"},"note":""},{"name":{"text":"Stark, Jeff","id":"A11793"},"association":{"text":"copywriter","id":"x36039"},"note":""}],"artistMakerOrganisations":[{"name":{"text":"Saatchi & Saatchi","id":"A7931"},"association":{"text":"producer","id":"AAT197742"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"paper","id":"x30308"},{"text":"ink","id":"AAT15012"}],"techniques":[{"text":"colour offset lithograph","id":"x35425"}],"materialsAndTechniques":"colour offset lithograph","categories":[{"text":"Prints","id":"THES48903"},{"text":"Access_to_Images 2003","id":"THES48875"},{"text":"Advertising","id":"THES49001"},{"text":"Tiles","id":"THES48884"},{"text":"History of the V&A","id":"THES252692"},{"text":"Posters","id":"THES252963"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":["2014HJ0192","2006AG2204"],"imageResolution":"low","galleryLocations":[{"current":{"text":"LVLF","id":"THES49656"},"free":"","case":"EDUC","shelf":"17","box":"A"}],"partTypes":[[{"text":"poster","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"London","id":"x28980"},"association":{"text":"made","id":"x28654"},"note":""}],"productionDates":[{"date":{"text":"1988","earliest":"1988-01-01","latest":"1988-12-31"},"association":{"text":"issued","id":"x45592"},"note":""}],"associatedObjects":[{"object":{"text":"E.516-1988","id":"O174318"},"association":"Series"},{"object":{"text":"E.517-1988","id":"O174319"},"association":"Series"},{"object":{"text":"E.518-1988","id":"O174320"},"association":"Series"},{"object":{"text":"E.519-1988","id":"O174321"},"association":"Series"},{"object":{"text":"E.520-1988","id":"O174322"},"association":"Series"}],"creditLine":"","dimensions":[{"dimension":"Height","value":"56.35","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"41.3","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Height","value":"56.7","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"see notes field","note":""},{"dimension":"Width","value":"41.4","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"see notes field","note":""}],"dimensionsNote":"Second set of dimensions taken from: \r\nSummary Catalogue of British Posters to 1988 in the Victoria & Albert Museum in the Department of Design, Prints & Drawing. Emmett Publishing, 1990. 129 p. ISBN: 1 869934 12 1","marksAndInscriptions":[{"content":"Where else do they give you £100, 000, 000 worth of objets d'art free with every egg salad?","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"English","medium":"","method":"","position":"centre lower margin","script":"","translation":"","transliteration":"","type":"","note":"English; centre lower margin"}],"objectHistory":"From the campaign series 'V&A - An ace cafe with a nice museum attached', advertising the Victoria & Albert Museum.","historicalContext":"","briefDescription":"'Where else do they give you £100,000,000 worth of objets d'art free with every egg salad?'; Poster; Colour offset lithograph; From the campaign series 'V&A - An ace cafe with a nice museum attached', advertising the Victoria & Albert Museum; Art director, Paul Arden; Copywriter. Jeff Stark; Produced by Saatchi & Saatchi Advertising Ltd.' Great Britain; 1988.","bibliographicReferences":[{"reference":{"text":"","id":""},"details":"","free":"Summary Catalogue of British Posters to 1988 in the Victoria & Albert Museum in the Department of Design, Prints & Drawing. Emmett Publishing, 1990. 129 p. 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