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They give details of relationships betweeen [sic] the elements within the mark, show how the mark can be adapted to different page sizes and set out the corporate typefaces and colours. These are then illustrated by examples. It is important to realise the flexibility with which the mark can be used, as its component elements, the logotype and symbol, are not restricted to one fixed relationship. This is because the demands put upon the use of the mark will be greater than can be shown in theses [sic] basic guidelines. 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