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This sheet is taken from a booklet given to the client at the end of the project. It specifies exactly how the mark should be placed on the page, which typefaces should be used and where the name of the sponsor should appear. 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Sponsors' names must be placed appropriately. This page shows an acceptable solution, when placing a large sponsorship mark. A. 10 pt Helvetica Black, upper and lower case, ranged right. B. 12 pt Bembo Italic, upper and lower case, ranged left. C. 8pt Bembo, centred over the column. D. The NatWest sponsorship mark placed so that the word 'NatWest' appears to run on to the leaflet heading. E. 7 pt Bembo, centred over  the column. F. This mark is version 2, centred right to left with the logotype on the baseline of the grid. G. The South Bank Centre mark centred over the column and on baseline of the grid.","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"Ink","method":"Printing","position":"Across the bottom of the sheet, over four columns","script":"","translation":"","transliteration":"","type":"","note":"Across the bottom of the sheet, over four columns; Printing; Ink"},{"content":"Issued June 1990","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"Ink","method":"Printing","position":"Bottom right corner","script":"","translation":"","transliteration":"","type":"","note":"Bottom right corner; Printing; Ink"}],"objectHistory":"","historicalContext":"","briefDescription":"Printed sheet with illustration and written guidelines for the layout of communication material, designed for the London Philharmonic Orchestra by Rufus Leonard Design Consultants, 1990","bibliographicReferences":[],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[{"text":"Orchestras","id":"AAT205073"},{"text":"Layout","id":"AAT200612"},{"text":"Graphic design","id":"AAT54181"},{"text":"Logos","id":"AAT28715"}],"contentConcepts":[{"text":"Branding","id":"x37705"},{"text":"Corporate Image","id":"AAT195663"}],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["E.2139:9-1991"],"accessionNumberNum":"2139","accessionNumberPrefix":"E","accessionYear":1991,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-04-12","recordCreationDate":"2004-02-07","availableToBook":false}}