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Their brief was to design a ‘mark’, a combination of a ‘symbol’ and ‘logotype’ (an image and a caption), to be printed on all the orchestra’s communication material. This sheet shows six early ink sketches for a symbol. A violinist is shown in the top left corner and the other designs may represent a conductor, batons and music, or an auditorium, orchestra and members of the audience. The final design retained some of the same elements.","physicalDescription":"Six designs on one sheet of paper in ink.  The sheet is watermarked T H SAUN [incomplete] and is cut unevenly along the left edge.","artistMakerPerson":[{"name":{"text":"Svensen, Neil","id":"A11570"},"association":{"text":"artist","id":"AAT25103"},"note":""},{"name":{"text":"Worthington, Darrel","id":"A11571"},"association":{"text":"artist","id":"AAT25103"},"note":""}],"artistMakerOrganisations":[{"name":{"text":"Rufus Leonard Design Consultants","id":"A11572"},"association":{"text":"artists","id":"AAT25103"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"Ink","id":"AAT15012"},{"text":"Paper","id":"x30308"}],"techniques":[{"text":"Drawing","id":"x32498"}],"materialsAndTechniques":"Brush and ink on paper","categories":[{"text":"Advertising","id":"THES49001"},{"text":"Drawings","id":"THES48966"},{"text":"Designs","id":"THES48968"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":["2006AG2151"],"imageResolution":"low","galleryLocations":[{"current":{"text":"LVLF (VA)","id":"THES49656"},"free":"","case":"EDUC","shelf":"10C","box":""}],"partTypes":[[{"text":"drawings","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"London","id":"x28980"},"association":{"text":"made","id":"x28654"},"note":""}],"productionDates":[{"date":{"text":"1989-1990","earliest":"1989-01-01","latest":"1990-12-31"},"association":{"text":"made","id":"x28654"},"note":""}],"associatedObjects":[{"object":{"text":"E.2133-1991","id":"O89874"},"association":""},{"object":{"text":"E.2134-1991","id":"O90290"},"association":""},{"object":{"text":"E.2135-1991","id":"O90301"},"association":""},{"object":{"text":"E.2139:5-1991","id":"O93361"},"association":""},{"object":{"text":"E.2139:6-1991","id":"O93359"},"association":""},{"object":{"text":"E.2139:7-1991","id":"O93354"},"association":""},{"object":{"text":"E.2139:8-1991","id":"O93347"},"association":""},{"object":{"text":"E.2139:9-1991","id":"O91305"},"association":""},{"object":{"text":"E.2139:10-1991","id":"O91333"},"association":""},{"object":{"text":"E.2139:11-1991","id":"O91334"},"association":""},{"object":{"text":"E.2139:12-1991","id":"O91335"},"association":""},{"object":{"text":"E.2139:13-1991","id":"O93362"},"association":""},{"object":{"text":"E.2140-1991","id":"O90460"},"association":""},{"object":{"text":"E.2141-1991","id":"O90455"},"association":""},{"object":{"text":"E.2142-1991","id":"O90443"},"association":""},{"object":{"text":"E.2143-1991","id":"O90363"},"association":""}],"creditLine":"Given by Rufus Leonard Design Consultants","dimensions":[{"dimension":"Height","value":"55.5","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"maximum","note":""},{"dimension":"Width","value":"42.4","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"maximum","note":""}],"dimensionsNote":"Dimensions at widest parts","marksAndInscriptions":[],"objectHistory":"","historicalContext":"","briefDescription":"Design drawing for the London Philharmonic Orchestra logo by Rufus Leonard Design Consultants, 1989-1990","bibliographicReferences":[],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[{"text":"London","id":"x28980"}],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[{"text":"Violinist","id":"AAT235044"},{"text":"Music","id":"x35606"},{"text":"Orchestra","id":"AAT205073"},{"text":"Batons","id":"AAT236137"},{"text":"Graphic Design","id":"AAT54181"},{"text":"Conductors","id":"AAT25672"}],"contentConcepts":[{"text":"Corporate identity","id":"AAT195663"},{"text":"Branding","id":"x37705"}],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["E.2136-1991"],"accessionNumberNum":"2136","accessionNumberPrefix":"E","accessionYear":1991,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-04-30","recordCreationDate":"2004-01-28","availableToBook":false}}