{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O9012"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O9012/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2006AA5321/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2006AA5321/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2006AA5321","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2012FK3063","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2012FK3064","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2012FK3065","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2012FK3066","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O9012","accessionNumber":"B.252-1998","objectType":"Teddy bear","titles":[{"title":"Cheeky","type":"series title"}],"summaryDescription":"The Cheeky bear was first introduced by Merrythought in 1957 and was so called because of its large cheeky grin. The bear's other major characteristics are its large head and floppy ears that contain bells. The line proved so popular that several different versions and sizes were made including the Twisty Cheeky family. Cheeky bears continue to be made today, usually as replicas of early designs, and are very popular with bear collectors.","physicalDescription":"Teddy bear of \"London gold\" mohair plush with brown felt paw pads on arms and brown brushed nylon paw pads on feet. Each of the four paws has five black wool claw stitches. The muzzle is beige velveteen and the nose and mouth stitched with black wool. The eyes are orange and black plastic. There is a bell in each ear.","artistMakerPerson":[],"artistMakerOrganisations":[{"name":{"text":"Merrythought Limited","id":"A1530"},"association":{"text":"manufacturer","id":"AAT25230"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"mohair","id":"AAT192989"},{"text":"felt","id":"AAT14107"},{"text":"nylon","id":"x29975"},{"text":"kapok","id":"AAT14057"}],"techniques":[{"text":"stitched","id":"AAT53660"},{"text":"stuffing","id":"AAT231130"}],"materialsAndTechniques":"Exterior is mohair plush, velveteen, felt, nylon, wool and plastic. Interior is kapok and metal bells.","categories":[{"text":"Dolls & Toys","id":"THES48967"}],"styles":[],"collectionCode":{"text":"YVA","id":"THES48593"},"images":["2006AA5321","2012FK3063","2012FK3064","2012FK3065","2012FK3066"],"imageResolution":"low","galleryLocations":[{"current":{"text":"SR011","id":"THES341117"},"free":"","case":"","shelf":"","box":""}],"partTypes":[[{"text":"Teddy bear","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"Ironbridge","id":"x30259"},"association":{"text":"manufactured","id":"x29350"},"note":""}],"productionDates":[{"date":{"text":"1970-1979","earliest":"1970-01-01","latest":"1979-12-31"},"association":{"text":"manufactured","id":"x29350"},"note":""}],"associatedObjects":[],"creditLine":"Given by Laura Audrey Davidson","dimensions":[{"dimension":"Height","value":"15","unit":"in","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[{"content":"Merrythought\r\nIronbridge Shropshire\r\nMade in England","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"English","medium":"ink","method":"printed","position":"Left foot","script":"","translation":"","transliteration":"","type":"Label","note":"Label; English; Left foot; printed; ink"}],"objectHistory":"The teddy bear was bought from a second hand shop by the donor some years before it was given to the Museum.\n\nHistorical significance: Merrythought first introduced the \"Cheeky\" bear in 1957 and the line proved so popular that these bears are still made today. Current \"Cheeky\" bears are part of Merrythought's Collector Range. This is one of Merrythought's classic teddy bear designs.","historicalContext":"","briefDescription":"London gold mohair plush Cheeky teddy bear made in England by Merrythought Ltd. between 1970 and 1979","bibliographicReferences":[{"reference":{"text":"","id":""},"details":"","free":"Axe, John. The Magic of Merrythought, Cumberland, Maryland: Hobby House Press, Inc., 1986"}],"production":"Reason For Production: Retail","productionType":{"text":"Mass produced","id":"THES48863"},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["B.252-1998"],"accessionNumberNum":"252","accessionNumberPrefix":"B","accessionYear":1998,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2026-05-09","recordCreationDate":"1998-09-14","availableToBook":false}}