{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O89473"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O89473/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2006AF6606/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2006AF6606/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2006AF6606","copyright":"©Victoria and Albert Museum, London/Tootal, Broadhurst, Lee & Co.","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O89473","accessionNumber":"T.242-1987","objectType":"Dress fabric","titles":[],"summaryDescription":"This georgette dress fabric is printed with a repeat of flowers and leaves, in yellow, white, light green and brown on a lilac background. Floral printed fabrics held a prominent place in every smart woman's wardrobe in the 1930s. Motifs floating on a plain ground worked admirably; navy, black and brown background colours were perennially in vogue. The use of floral decoration on cloth was hardly new but the flowers of the 1930s blossomed with fresh life and vigour. Detailed, naturalistic representations in the traditional manner were replaced with a freedom of line and form closely allied to contemporary movements in the fine and graphic arts.","physicalDescription":"Dress fabric of screen-printed georgette printed with a repeat of flowers and leaves in yellow, white, light green and brown on a lilac background.","artistMakerPerson":[],"artistMakerOrganisations":[{"name":{"text":"Tootal, Broadhurst, Lee Co. Ltd.","id":"A6245"},"association":{"text":"designer and maker","id":"x34662"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"georgette","id":"x35702"}],"techniques":[{"text":"screen printed","id":"AAT53281"}],"materialsAndTechniques":"Screen-printed georgette","categories":[{"text":"Fashion","id":"THES48957"},{"text":"Textiles","id":"THES48885"},{"text":"Clothing","id":"THES48975"},{"text":"Europeana Fashion Project","id":"THES265804"}],"styles":[],"collectionCode":{"text":"T&F","id":"THES48601"},"images":["2006AF6606"],"imageResolution":"low","galleryLocations":[{"current":{"text":"010","id":"THES307776"},"free":"","case":"","shelf":"","box":""}],"partTypes":[[{"text":"Dress fabric","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"England","id":"x28826"},"association":{"text":"made","id":"x28654"},"note":""}],"productionDates":[{"date":{"text":"1934","earliest":"1934-01-01","latest":"1934-12-31"},"association":{"text":"made","id":"x28654"},"note":""}],"associatedObjects":[],"creditLine":"Given by Manchester Design Registry","dimensions":[],"dimensionsNote":"","marksAndInscriptions":[],"objectHistory":"Registered File number 1974/3231. \r\nRegistration number 338621.","historicalContext":"","briefDescription":"Dress fabric of screen-printed georgette, made by Tootal, Broadhurst, Lee & Co., England, 1934","bibliographicReferences":[{"reference":{"text":"","id":""},"details":"","free":"<u>Thirties Floral Fabrics</u>. Series 3 (The Victoria & Albert colour books). London : Michael Joseph, published in association with the Victoria and Albert Museum, 1988"}],"production":"","productionType":{"text":"Mass produced","id":"THES48863"},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[{"text":"flowers","id":"x35571"},{"text":"leaves","id":"x34654"}],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["T.242-1987"],"accessionNumberNum":"242","accessionNumberPrefix":"T","accessionYear":1987,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-04-30","recordCreationDate":"2004-01-14","availableToBook":true}}