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The Fool group (Simon Posthuma, Josje Leger, Marijke Koger and Barry Finch) had painted John Lennon's piano and George Harrison's guitar in psychedelic designs and were asked to stock the Apple Boutique. The Apple Boutique, on Baker Street in central London, was only open for less than a year from 1967 to 1968, after losing money on the outlandish designs.\r\n\r\nThe psychedelic imagery of this poster encapsulates the visual language, with its acid-inspired visions, associated with this period in popular culture.","physicalDescription":"Poster,  'A is for Apple'. The poster shows a figure emerging from colourful swirling patterns, holding the earth, which also has the stem of an apple attached to it. In the background are planets, the moon, a bird and stars.","artistMakerPerson":[],"artistMakerOrganisations":[{"name":{"text":"The Fool","id":"A11389"},"association":{"text":"artists","id":"AAT25103"},"note":""}],"artistMakerPeople":[],"materials":[],"techniques":[],"materialsAndTechniques":"Colour photogravure","categories":[{"text":"Prints","id":"THES48903"},{"text":"Advertising","id":"THES49001"},{"text":"Images Online","id":"THES48937"},{"text":"Posters","id":"THES252963"},{"text":"Psychedelia","id":"THES253011"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":["2006AF3348"],"imageResolution":"low","galleryLocations":[{"current":{"text":"LVLC","id":"THES49171"},"free":"","case":"Y","shelf":"62","box":"C"}],"partTypes":[[{"text":"poster","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"Great Britain","id":"x32019"},"association":{"text":"made","id":"x28654"},"note":""}],"productionDates":[{"date":{"text":"1960s","earliest":"1960-01-01","latest":"1969-12-31"},"association":{"text":"made","id":"x28654"},"note":""}],"associatedObjects":[],"creditLine":"Purchased through the Julie and Robert Breckman Print Fund","dimensions":[{"dimension":"Height","value":"73.9","unit":"cm","qualifier":"max","date":{"text":"","earliest":null,"latest":null},"part":"sheet","note":""},{"dimension":"Width","value":"56","unit":"cm","qualifier":"max","date":{"text":"","earliest":null,"latest":null},"part":"sheet","note":""},{"dimension":"Height","value":"63.8","unit":"cm","qualifier":"max","date":{"text":"","earliest":null,"latest":null},"part":"image without border","note":""},{"dimension":"Width","value":"45.9","unit":"cm","qualifier":"max","date":{"text":"","earliest":null,"latest":null},"part":"image without border","note":""}],"dimensionsNote":"","marksAndInscriptions":[{"content":"A is for.","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":""}],"objectHistory":"","historicalContext":"","briefDescription":"Psychedelic poster, 'A is for Apple' by the Fool design group, Britain, 1960s","bibliographicReferences":[{"reference":{"text":"","id":""},"details":"","free":"Christoph Grunberg, ed. <u>Summer of Love: Art of the Psychedelic Era</u> London: Tate, 2005. 239 p. : ill. (some col.) ISBN: 1854375954."}],"production":"This poster was designed for the Apple boutique, set up by the Beatles.","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[{"text":"apples","id":"x31913"},{"text":"moons","id":"x37607"},{"text":"stars","id":"AAT9811"},{"text":"planet earth","id":"x30081"},{"text":"birds","id":"x35043"},{"text":"flowers (plants)","id":"AAT132399"}],"contentConcepts":[{"text":"psychedelia","id":"x37591"}],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["E.277-2002"],"accessionNumberNum":"277","accessionNumberPrefix":"E","accessionYear":2002,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-04-12","recordCreationDate":"2004-01-07","availableToBook":false}}