{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O88532"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O88532/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2006AG2279/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2006AG2279/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2006AG2279","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O88532","accessionNumber":"E.1803-1990","objectType":"Record Sleeve","titles":[{"title":"Sgt. Pepper's Lonely Hearts Club Band","type":"assigned by artist"}],"summaryDescription":"The Beatles' <i>Sgt. Pepper's Lonely Hearts Club Band</i>, released by EMI Records in 1967, is arguably the most famous album sleeve of all time. The image on the album cover is composed of a collage of celebrities. There are 88 figures, including the band members themselves. Pop artist Peter Blake and his wife Jann Haworth conceived and constructed the set, including all the life-sized cut-outs of historical figures. The set was photographed, with the Beatles standing in the centre, by Michael Cooper. Copyright was a problem as Brian Epstein, the Beatles' manager, had to locate each person in order to get permission to use their image in this context.","physicalDescription":"Gatefold cover sleeve for the long-playing record '<i>Sgt. Pepper's Lonely Hearts Club Band</i>' recorded by The Beatles for EMI Records, The Gramophone Co. Ltd. / Parlophone.\r\nThe image on the album sleeve is composed of a collage of celebrities and the band members of the Beatles: Ringo Starr, George Harrison, Paul McCartney and John Lennon.","artistMakerPerson":[{"name":{"text":"Sir Peter Blake","id":"A2467"},"association":{"text":"designer","id":"x36960"},"note":""},{"name":{"text":"Haworth, Jann","id":"A3087"},"association":{"text":"designer","id":"AAT25190"},"note":""},{"name":{"text":"Cooper, Michael","id":"A3088"},"association":{"text":"photographer","id":"AAT25687"},"note":""}],"artistMakerOrganisations":[{"name":{"text":"EMI Records","id":"A31068"},"association":{"text":"publisher","id":"x32600"},"note":""},{"name":{"text":"Parlophone","id":"A28739"},"association":{"text":"publisher","id":"x32600"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"paper","id":"x30308"},{"text":"ink","id":"AAT15012"}],"techniques":[{"text":"colour offset lithography","id":"x34962"}],"materialsAndTechniques":"Colour offset lithograph on paper and card","categories":[{"text":"Labels & packaging","id":"THES48927"},{"text":"Entertainment & Leisure","id":"THES48959"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":["2006AG2279"],"imageResolution":"low","galleryLocations":[{"current":{"text":"LVLC","id":"THES49171"},"free":"","case":"TS","shelf":"38","box":""}],"partTypes":[[{"text":"record sleeve","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"Great Britain","id":"x32019"},"association":{"text":"issued","id":"x45592"},"note":""}],"productionDates":[{"date":{"text":"1967","earliest":"1967-01-01","latest":"1967-12-31"},"association":{"text":"made","id":"x28654"},"note":""}],"associatedObjects":[{"object":{"text":"E.577-1985","id":"O22955"},"association":"Version"},{"object":{"text":"E.1808-1990","id":"O190757"},"association":"Set"}],"creditLine":"Given by Kevin Edge","dimensions":[{"dimension":"Height","value":"31.4","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"31.4","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[{"content":"Lettered with title, credits, lyrics etc. and 'Cover by M C Productions and The Apple / Staged by Peter Blake and Jann Haworth Photographed by Michael Cooper Wax figures by Madame Tussauds'.","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":""}],"objectHistory":"This version of the sleeve can be distinguished from the 1967 version by the presence of a barcode, and the absence of two glued-down flaps along the inside of the gatefold and of the original printers' name 'Garrod and Lofthouse Ltd.'.","historicalContext":"","briefDescription":"Gatefold cover sleeve for the long-playing record 'Sgt. Pepper's Lonely Hearts Club Band' recorded by The Beatles. Cover design by M C Productions and The Apple, staged by Peter Blake and Jann Haworth. Published by EMI Records, The Gramophone Co. Ltd. / Parlophone, Great Britain. 1988 reprint of the original 1967 design.","bibliographicReferences":[{"reference":{"text":"","id":""},"details":"","free":"Edge, Kevin. <u>The Art of Selling Songs: Graphics for the Music Business 1690-1990</u>. London. 1991. p.125."},{"reference":{"text":"","id":""},"details":"","free":"Oak, Arlene. <u>Shake it up Baby! Graphics recording change: Beatles album covers 1963-70</u>. RCA/V&A MA thesis, 1992. p.49-57."},{"reference":{"text":"","id":""},"details":"","free":"Errigo, Angie. and Steve Leaning. <u>The Illustrated History of Rock Album Art</u>. London. 1979, p.74 (illus)"},{"reference":{"text":"","id":""},"details":"","free":"Leigh, Spencer. Sgt Pepper - The Cover. <u>Record Collector</u>. Issue No 94, June 1987."},{"reference":{"text":"","id":""},"details":"","free":"Harry, Bill. <u>The Ultimate Beatles Encyclopedia</u>. Virgin Books. 1992. pp.585-590."}],"production":"This is a 1988 reprint of the original 1967 design. \r\nFor an original 1967 version of this sleeve see E.577-1985.","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[{"text":"Starr, Ringo","id":"N3523"},{"text":"Lennon, John","id":"N2783"},{"text":"McCartney, Paul","id":"N2782"},{"text":"Harrison, George","id":"N3524"},{"text":"Starr, Ringo","id":"N3523"},{"text":"Rodia, Simon","id":"N15864"},{"text":"Peel, Robert Second Baronet (Sir)","id":"N12835"},{"text":"Huxley, Aldous","id":"N15865"},{"text":"Curtis, Tony","id":"N2594"},{"text":"Berman, Wallace","id":"N15866"},{"text":"Handley, Tommy","id":"N15867"},{"text":"Paramahansa Yogananda","id":"N15868"},{"text":"Mahavatar Babaji","id":"N15869"},{"text":"Lindner, Richard","id":"N15870"},{"text":"Marx, Karl","id":"N1240"},{"text":"Wells, H.G.","id":"N1864"},{"text":"Sutcliffe, Stuart","id":"N15871"},{"text":"Livingstone, David (Dr.)","id":"N4721"},{"text":"Shaw, George Bernard","id":"N1105"},{"text":"Adams, Julia","id":"N15872"},{"text":"Miller, Max","id":"N3130"},{"text":"Ball, Lucille","id":"N15873"},{"text":"Mix, Tom","id":"N15874"},{"text":"Power, Tyrone","id":"N3234"},{"text":"Bell, Larry","id":"N15875"},{"text":"Crane, Stephen","id":"N15876"},{"text":"Einstein, Albert","id":"N3624"},{"text":"Westermann, Horace Clifford","id":"N15877"},{"text":"Lahiri Mahasaya","id":"N15878"},{"text":"Carroll, Lewis","id":"A11388"},{"text":"Breen, Bobby","id":"N15880"},{"text":"Dors, Diana","id":"N3079"},{"text":"W.C. 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