{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O87698"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O87698/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2006AF7492/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2006AF7492/","_alt_iiif_image":[],"imageResolution":"high","_images_meta":[{"assetRef":"2006AF7492","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":{"_iiif_pres":"https://iiif.vam.ac.uk/collections/O87698/manifest.json","_alt_iiif_pres":[]}},"record":{"systemNumber":"O87698","accessionNumber":"E.1849-1991","objectType":"Poster design","titles":[{"title":"Aero Shell Lubricating Oil","type":"generic title"}],"summaryDescription":"This is the original artwork for a poster or display card for the Shell oil company. The designer is Edward McKnight Kauffer, an American artist and graphic designer who worked in Britain throughout the 1920s and 1930s. Here Kauffer uses airbrush and collage, two of his preferred techniques. The product promotes speed and this is communicated through the stylised image of the motorcyclist and the slanted lettering. Maximum visual impact is obtained by using contrasting black and white. The black letters of AERO SHELL are made to stand out with a fine line of white paint. Kauffer’s pencil instructions to the printer are visible, suggesting that the finished poster differed slightly from this design.","physicalDescription":"Drawing on paper with an airbrushed illustration of a man on a motorcycle.  Collaged and hand drawn lettering reads 'Aero Shell Lubricating Oil.  Gives Racing Lubrication to Every Touring Motor Cycle.'  There are pin holes in the corners.","artistMakerPerson":[{"name":{"text":"Kauffer, Edward McKnight","id":"A4244"},"association":{"text":"artist","id":"AAT25103"},"note":""}],"artistMakerOrganisations":[],"artistMakerPeople":[],"materials":[{"text":"paper","id":"AAT14109"}],"techniques":[{"text":"drawing","id":"AAT54196"},{"text":"airbrushing","id":"AAT53405"},{"text":"collage","id":"AAT138699"},{"text":"stencilling","id":"AAT53433"}],"materialsAndTechniques":"Pencil, pen and ink, watercolour and kaoliníte, with airbrush and collage, on paper","categories":[{"text":"Advertising","id":"THES49001"},{"text":"Transport","id":"THES48881"},{"text":"Designs","id":"THES48968"},{"text":"Prints","id":"THES48903"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":["2006AF7492"],"imageResolution":"high","galleryLocations":[{"current":{"text":"LVLF (VA)","id":"THES49656"},"free":"","case":"EDUC","shelf":"10D","box":""}],"partTypes":[[{"text":"drawing","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"Great Britain","id":"x32019"},"association":{"text":"designed","id":"x29338"},"note":""}],"productionDates":[{"date":{"text":"09/07/1932","earliest":"1932-07-09","latest":"1932-07-09"},"association":{"text":"made","id":"x28654"},"note":""}],"associatedObjects":[],"creditLine":"Given by the Contemporary Arts Society","dimensions":[{"dimension":"Height","value":"40.6","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"27.3","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"Dimensions taken from <u>Victoria and Albert Museum Department of Prints, Drawings and Paintings Accession Register for 1991</u>","marksAndInscriptions":[{"content":"EMCK.K.","inscriber":{"name":{"text":"Kauffer","id":"A4244"},"association":{"text":"","id":""}},"date":{"text":"1932","earliest":"1932-01-01","latest":"1932-12-31"},"description":"","interpretation":"","language":"","medium":"Ink","method":"Handwriting","position":"Within the design","script":"","translation":"","transliteration":"","type":"1) Signature","note":"1) Signature; Within the design; Handwriting; Ink; Kauffer; 1932"},{"content":"","inscriber":{"name":{"text":"Kauffer","id":"A4244"},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"Pencil","method":"Handwriting","position":"Inscribed throughout with notes to printer","script":"","translation":"","transliteration":"","type":"","note":"Inscribed throughout with notes to printer; Handwriting; Pencil; Kauffer"},{"content":"L464","inscriber":{"name":{"text":"Kauffer","id":"A4244"},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"Ink","method":"Printed","position":"On a label on the back","script":"","translation":"","transliteration":"","type":"","note":"On a label on the back; Printed; Ink; Kauffer"},{"content":"ARTIST E Mc Knight Kauffer PRODUCT Aeroshell DATE  SEEN BY M.T.  JOB Nos A 62 RACK No. USED Yes","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"Ink","method":"","position":"On a Shell Mex and B P. Ltd printed label","script":"","translation":"","transliteration":"","type":"","note":"On a Shell Mex and B P. Ltd printed label; Ink"},{"content":"DESIGNED BY/ 9 JUL 1932/ E. MCK. KAUFFER","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":""}],"objectHistory":"","historicalContext":"","briefDescription":"Design drawing for a poster or display card for the Shell oil company showing a motorcyclist, by Edward McKnight Kauffer, Great Britain, 1932","bibliographicReferences":[{"reference":{"text":"","id":""},"details":"","free":"<u>Victoria and Albert Museum Department of Prints, Drawings and Paintings Accession Register for 1991</u>"}],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[{"text":"shell","id":"A31205"}],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[{"text":"motorcycles","id":"AAT212789"},{"text":"oil","id":"AAT14254"},{"text":"sport","id":"AAT222725"},{"text":"advertisements","id":"AAT193993"},{"text":"graphic design","id":"AAT54181"}],"contentConcepts":[{"text":"transport","id":"x36350"},{"text":"speed","id":"AAT56047"},{"text":"layout","id":"AAT200612"}],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["E.1849-1991"],"accessionNumberNum":"1849","accessionNumberPrefix":"E","accessionYear":1991,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-11-23","recordCreationDate":"2003-12-18","availableToBook":false}}