{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O85203"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O85203/"}},"images":null,"see_also":null},"record":{"systemNumber":"O85203","accessionNumber":"E.841-2002","objectType":"Greeting card","titles":[{"title":"Jewish New Year greetings card","type":"generic title"}],"summaryDescription":"In Hebrew, Rosh Hashanah means 'first of the year'. The Jewish New Year celebrates the creation of the world and is a time of reflection and introspection during which one contemplates mistakes made over the previous year and ambitions for the next. Much of the day is typically spent at the synagogue. In the Torah, the new year is referred to as Yom Taruah, the day of blowing the ram's horn.\r\nAs a medium of communication, greetings cards carry an array of meanings and messages expressing the ideas of individuals, organisations and communities. The growth of multicultural society introduces a rich variety of celebrations to the calendar and brings to bear new sensibilities on the familiar festivals of the year. \r\nSetu Ltd. caters to the growing market for cards celebrating holidays and festivals such as Diwali, Eid, Chanukah, and Chinese New Year.","physicalDescription":"Greetings card upon which is depicted simply rendered olive branches, a crescent moon, a white dove with spread wings and a small Star of David, the symbol of the Jewish faith. The palette is restricted to blue and white.","artistMakerPerson":[{"name":{"text":"Fielding, M","id":"A10438"},"association":{"text":"artist","id":"AAT25103"},"note":""}],"artistMakerOrganisations":[{"name":{"text":"Setu Limited","id":"C3346"},"association":{"text":"printer and publisher","id":"x35446"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"paper","id":"x30308"}],"techniques":[{"text":"lithography","id":"AAT53271"}],"materialsAndTechniques":"lithography on white paper card","categories":[{"text":"Greeting cards","id":"THES48944"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":[],"imageResolution":"low","galleryLocations":[{"current":{"text":"LVLC (VA)","id":"THES49171"},"free":"","case":"GG","shelf":"221","box":""}],"partTypes":[[{"text":"Greetings card","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"England","id":"x28826"},"association":{"text":"made","id":"x28654"},"note":""}],"productionDates":[{"date":{"text":"1997","earliest":"1997-01-01","latest":"1997-12-31"},"association":{"text":"made","id":"x28654"},"note":""}],"associatedObjects":[],"creditLine":"Given by Setu Limited.","dimensions":[{"dimension":"Height","value":"17.7","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"12.6","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[{"content":"Festivals! / Original by M Fielding / Setu Limited 1997 / 01628 781251 / Printed in England","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"English","medium":"","method":"","position":"on reverse","script":"","translation":"","transliteration":"","type":"Makers's and designer's marks","note":"Makers's and designer's marks; English; on reverse"}],"objectHistory":"","historicalContext":"","briefDescription":"Jewish New Year card by M Fielding for Setu Ltd","bibliographicReferences":[],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[{"text":"dove","id":"x30126"},{"text":"Star of David","id":"AAT9813"},{"text":"moon","id":"x35996"},{"text":"olive branch","id":"x35481"}],"contentConcepts":[{"text":"Judaism","id":"AAT73723"}],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["E.841-2002"],"accessionNumberNum":"841","accessionNumberPrefix":"E","accessionYear":2002,"otherNumbers":[{"type":{"text":"product number","id":"THES50229"},"number":"FS4"}],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-10-07","recordCreationDate":"2003-11-05","availableToBook":false}}