{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O85050"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O85050/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2026PN2018/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2026PN2018/","_alt_iiif_image":[],"imageResolution":"high","_images_meta":[{"assetRef":"2026PN2018","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2006AF1398","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":{"_iiif_pres":"https://iiif.vam.ac.uk/collections/O85050/manifest.json","_alt_iiif_pres":[]}},"record":{"systemNumber":"O85050","accessionNumber":"B.21-2003","objectType":"Teddy bear","titles":[],"summaryDescription":"The embroidered label on the bear's foot reads \"Farnell's Alpha Toys made in England\". The Farnell company registered the Alpha trademark in 1925. In 1929 it introduced its Silkalite range of bears made from articifial silk plush. The bear is an example of this type. It is stuffed with very light material. It is surprisingy that a bear of this date should survive in such good condition. It must have been very well looked after.","physicalDescription":"Artificial silk plush unjointed teddy bear with clear glass eyes and black wool stitched nose and mouth. The head and body are predominantly a powder blue colour while the legs and arms are white. The muzzle and inner ears are also white and there are two white pom poms sewn over the body's centre seam. There is a label on the left foot. Wire stiffeners have been used in the arms to hold them upright. There is only a little stuffing at the tops of the legs so they do bend and bear can sit down. The bear is very firmly stuffed with light material and has a non-operative squeaker in its middle.","artistMakerPerson":[],"artistMakerOrganisations":[{"name":{"text":"J. K. Farnell & Co Ltd","id":"A10383"},"association":{"text":"manufacturers","id":"AAT25230"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"artificial silk","id":"x34782"}],"techniques":[{"text":"stuffing","id":"AAT231130"},{"text":"sewing","id":"AAT257463"}],"materialsAndTechniques":"Stuffed and sewn artificial plush","categories":[{"text":"Children & Childhood","id":"THES48980"},{"text":"Dolls & Toys","id":"THES48967"}],"styles":[],"collectionCode":{"text":"YVA","id":"THES48593"},"images":["2026PN2018","2006AF1398"],"imageResolution":"high","galleryLocations":[{"current":{"text":"SR021","id":"THES341293"},"free":"","case":"","shelf":"","box":""}],"partTypes":[[{"text":"Teddy bear","id":""}]],"contentWarnings":[{"apprise":"No","note":""}],"placesOfOrigin":[{"place":{"text":"England","id":"x28826"},"association":{"text":"made","id":"x28654"},"note":""}],"productionDates":[{"date":{"text":"1930s","earliest":"1930-01-01","latest":"1939-12-31"},"association":{"text":"manufactured","id":"x29350"},"note":""}],"associatedObjects":[],"creditLine":"Given by Margaret Amos","dimensions":[{"dimension":"Height","value":"46","unit":"cm","qualifier":"Maximum","date":{"text":"18/01/2024","earliest":"2024-01-18","latest":"2024-01-18"},"part":"Height - standing","note":""},{"dimension":"Width","value":"40","unit":"cm","qualifier":"Maximum","date":{"text":"18/01/2024","earliest":"2024-01-18","latest":"2024-01-18"},"part":"","note":""},{"dimension":"Depth","value":"13","unit":"cm","qualifier":"Maximum","date":{"text":"18/01/2024","earliest":"2024-01-18","latest":"2024-01-18"},"part":"","note":""}],"dimensionsNote":"Measured by conservation","marksAndInscriptions":[{"content":"FARNELLS / ALPHA TOYS / MADE IN ENGLAND","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"thread","method":"embroidery","position":"on left foot","script":"","translation":"","transliteration":"","type":"Label","note":"Label; on left foot; embroidery; thread"}],"objectHistory":"One of Farnell's Silkalite range of teddy bears first introduced in 1929","historicalContext":"","briefDescription":"Blue and white artificial mohair plush teddy bear made in England by Farnell in the 1930s","bibliographicReferences":[],"production":"Reason For Production: Retail","productionType":{"text":"Mass produced","id":"THES48863"},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["B.21-2003"],"accessionNumberNum":"21","accessionNumberPrefix":"B","accessionYear":2003,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2026-04-25","recordCreationDate":"2003-10-31","availableToBook":false}}