{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O84763"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O84763/"}},"images":null,"see_also":null},"record":{"systemNumber":"O84763","accessionNumber":"E.820-1997","objectType":"Photograph","titles":[{"title":"Spring/Summer Prada Campaign","type":"generic title"}],"summaryDescription":"Glen Luchford is a young photographer who reinvigorated British commercial photography in the early 1990's in such magazines as i-D and The Face. His images for the 1997 campaign for the fashion house Prada received considerable acclaim. Luchford's work to date has been mysterious and suggestive of stills from a film where the motivations of the central characters must be unravelled and completed by the viewer. He has recently exhibited with painter Jenny Saville in New York. \r\n\r\nThis is the final campaign that Glen Luchford will produce for Prada.  His photographs for the fashion house, marks the 'top end' of contemporary fashion photography.  Luchford's photographs have marked the re-establishment of beautiful, classic, fashion imagery in advertising campaigns.\r\n\r\nDye destruction prints are made using print material which has at least three emulsion layers, each one sensitised to a different primary colour - red, blue or green - and each one containing a dye related to that colour. During exposure to the negative, each layer records different information about the colour make-up of the image. During printing, the dyes are destroyed or preserved to form a full colour image in which the three emulsion layers are perceived as one. Dye destruction prints are characterised by vibrant colour. The process used to be called Cibachrome: it is now known as Ilfochrome.","physicalDescription":"Photograph for the Prada Spring/Summer 1998 advertising campaign.","artistMakerPerson":[{"name":{"text":"Luchford, Glen","id":"A6071"},"association":{"text":"photographer","id":"AAT25687"},"note":""}],"artistMakerOrganisations":[],"artistMakerPeople":[],"materials":[{"text":"photographic paper","id":"AAT14190"}],"techniques":[{"text":"silver-dye bleach process","id":"AAT133465"}],"materialsAndTechniques":"Dye destruction print","categories":[{"text":"Photographs","id":"THES48910"},{"text":"Fashion","id":"THES48957"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":[],"imageResolution":"low","galleryLocations":[{"current":{"text":"009","id":"THES317375"},"free":"","case":"","shelf":"","box":""}],"partTypes":[[{"text":"photograph","id":"AAT46300"}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"Great Britain","id":"x32019"},"association":{"text":"made","id":"x28654"},"note":"possibly"}],"productionDates":[{"date":{"text":"1998","earliest":"1998-01-01","latest":"1998-12-31"},"association":{"text":"made","id":"x28654"},"note":""}],"associatedObjects":[{"object":{"text":"E.1390-2001","id":"O65514"},"association":""},{"object":{"text":"E.1388-2001","id":"O65512"},"association":""}],"creditLine":"Given by the artist. Copyright Glen Luchford","dimensions":[{"dimension":"Height","value":"36.5","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"51","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[],"objectHistory":"This was produced for the Spring/Summer 1998 Prada advertising campaign.\n\nHistorical significance: This is the final campaign that Glen Luchford will produce for Prada.  His photographs for the fashion house, marks the 'top end' of contemporary fashion photography.  Luchford's photographs have marked the re-establishment of beautiful, classic, fashion imagery in advertising campaigns.","historicalContext":"","briefDescription":"Luchford, Glen. Prada Spring/Summer 1998 advertising campaign.","bibliographicReferences":[],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[{"text":"fashion","id":"AAT55811"}],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["E.820-1997"],"accessionNumberNum":"820","accessionNumberPrefix":"E","accessionYear":1997,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2026-01-01","recordCreationDate":"2003-10-10","availableToBook":true}}