{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O84443"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O84443/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2010EE8137/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2010EE8137/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2010EE8137","copyright":"©Victoria and Albert Museum, London/Mary Quant","sensitiveImage":false},{"assetRef":"2010EE8191","copyright":"©Victoria and Albert Museum, London/Mary Quant","sensitiveImage":false},{"assetRef":"2010EE7994","copyright":"©Victoria and Albert Museum, London/Mary Quant","sensitiveImage":false},{"assetRef":"2010EE7992","copyright":"©Victoria and Albert Museum, London/Mary Quant","sensitiveImage":false},{"assetRef":"2006BC8694","copyright":"©Victoria and Albert Museum, London/Mary Quant","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O84443","accessionNumber":"T.443-1988","objectType":"Bodystocking","titles":[],"summaryDescription":"Mary Quant’s first boutique,  Bazaar, opened in London's  King's Road in 1955, launching a  successful fashion career. Her youthful easy-to-wear clothing became so popular that in 1963,  she launched a lower-priced  ready-to-wear range called  'Ginger Group'. She also entered  into licensing agreements with  manufacturers to produce hosiery,  underwear, cosmetics and  accessories bearing her name.  Almost anyone, whatever their income, could spare the money to buy a pair of 'Mary Quant'  stockings or a lipstick. This enabled girls who could not  otherwise afford her clothing to  feel in touch with fashion, and made Mary Quant a household name and a  commercial success.\r\n\r\n\tHer contribution to British life was  marked by a retrospective  exhibition at the London Museum  in 1973. The exhibition included many of Quant's most  revolutionary garments, some  remade as facsimiles if original ones could not be found.","physicalDescription":"Body-stocking of cream synthetic jersey and sheer white nylon.","artistMakerPerson":[{"name":{"text":"Quant, Mary","id":"A2349"},"association":{"text":"designer","id":"AAT25190"},"note":""}],"artistMakerOrganisations":[],"artistMakerPeople":[],"materials":[{"text":"jersey","id":"x40212"},{"text":"nylon","id":"AAT14462"}],"techniques":[],"materialsAndTechniques":"Synthetic jersey and nylon","categories":[{"text":"Womenswear","id":"THES49044"},{"text":"Fashion","id":"THES48957"},{"text":"Underwear","id":"THES48880"},{"text":"Europeana Fashion Project","id":"THES265804"}],"styles":[],"collectionCode":{"text":"T&F","id":"THES48601"},"images":["2010EE8137","2010EE8191","2010EE7994","2010EE7992","2006BC8694"],"imageResolution":"low","galleryLocations":[{"current":{"text":"003","id":"THES309590"},"free":"","case":"","shelf":"","box":""}],"partTypes":[[{"text":"Bodystocking","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"Great Britain","id":"x32019"},"association":{"text":"made","id":"x28654"},"note":""}],"productionDates":[{"date":{"text":"late 1960s","earliest":"1965-01-01","latest":"1969-12-31"},"association":{"text":"made","id":"x28654"},"note":""}],"associatedObjects":[],"creditLine":"Given by Mrs M. Wilson-MacDonald","dimensions":[{"dimension":"Circumference","value":"55","unit":"cm","qualifier":"unstretched","date":{"text":"","earliest":null,"latest":null},"part":"Waist ","note":"Measured by Conservation"},{"dimension":"Circumference","value":"77","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"Bust","note":"Measured by Conservation"},{"dimension":"Length","value":"36","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"Nape-waist","note":"Measured by Conservation"}],"dimensionsNote":"","marksAndInscriptions":[],"objectHistory":"","historicalContext":"","briefDescription":"Bodystocking of synthetic jersey and nylon, designed by Mary Quant, Great Britain, late 1960s","bibliographicReferences":[],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[{"text":"Designed by Quant\r\n\r\nWarner's introduced flesh coloured body stockings in America in 1964. Mary Quant's version, which combined an opaque body with transparent cups, gave a smooth, natural outline to the body while offering light support.\r\n\r\nQuant was one of the most influential British designers of the late 1950s and '60s and her distinctive daisy logo carried considerable cachet.\r\n\r\nBody stocking\r\nMary Quant (b.1934)\r\nBritain, late 1960s\r\nSynthetic jersey and nylon\r\nV&A: T.443-1988\r\nGiven by Mrs M. Wilson-MacDonald","date":{"text":"16/04/2016-12/03/2017","earliest":"2016-04-16","latest":"2017-03-12"}},{"text":"Designer Mary Quant played an important part in the youth revolution of the 'Swinging Sixties', when fashion wsa focussed on androgynous adolescent figures, like that of model Twiggy, and teenagers looked with derision upon the tea-rose, steel busks and suspenders of the 1950s. When Quant championed the mini-skirt, she signalled a change in underwear styling towards tights and streamlined foundation garments that would not show under short skirts and tight tops.\r\n\r\n'Youthlines' body stocking\r\nMary Quant (born 1934)\r\nBritain (London), about 1965\r\nSynthetic jersey with Lycra, with nylon marquisette\r\nGiven by Mrs M. Wilson-MacDonald\r\nV&A: T.443-1988","date":{"text":"2013-2015","earliest":"2013-01-01","latest":"2015-12-31"}},{"text":"The sleek undergarment, which gave a smooth and natural outline to the body, was designed to apeal to modern tastes. Mary Quant's distinctive daisy logo carried considerable cachet.","date":{"text":"1997","earliest":"1997-01-01","latest":"1997-12-31"}}],"partNumbers":["T.443-1988"],"accessionNumberNum":"443","accessionNumberPrefix":"T","accessionYear":1988,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-04-12","recordCreationDate":"2003-09-25","availableToBook":true}}