{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O83944"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O83944/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2006AB5906/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2006AB5906/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2006AB5906","copyright":"©Victoria and Albert Museum, London/Mary Quant","sensitiveImage":false},{"assetRef":"2006AG6789","copyright":"©Victoria and Albert Museum, London/Mary Quant","sensitiveImage":false},{"assetRef":"2017KK8626","copyright":"©Victoria & Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O83944","accessionNumber":"T.27-1997","objectType":"Dress","titles":[{"title":"Peachy","type":"assigned by artist"}],"summaryDescription":"Now one of the earliest works by Mary Quant in the V&A's collection, this shift illustrates how she broke with convention and made clothes specifically for young customers. Its donor identified the work (\"my scarlet runner\") as \"a seminal dress at the beginning of a new and still, to me, exciting decade\". Until the beginning of the 1960s youth quake, daughters had no alternative but to dress like their mothers. In tune with the times, Mary Quant offered them identities of their own with styles such as this vivid red shift with youthful appeal.","physicalDescription":"Red sleeveless wool tweed dress with a round neck and a pleat at the centre front of the skirt.","artistMakerPerson":[{"name":{"text":"Quant, Mary","id":"A2349"},"association":{"text":"designer","id":"x36960"},"note":""}],"artistMakerOrganisations":[],"artistMakerPeople":[],"materials":[{"text":"tweed","id":"AAT132867"}],"techniques":[],"materialsAndTechniques":"Wool tweed","categories":[{"text":"Fashion","id":"THES48957"},{"text":"Womenswear","id":"THES49044"},{"text":"London","id":"THES270082"},{"text":"Ready-to-wear","id":"THES278915"}],"styles":[],"collectionCode":{"text":"T&F","id":"THES48601"},"images":["2006AB5906","2006AG6789","2017KK8626"],"imageResolution":"low","galleryLocations":[{"current":{"text":"016","id":"THES305855"},"free":"","case":"","shelf":"","box":""}],"partTypes":[[{"text":"Dress","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"Great Britain","id":"x32019"},"association":{"text":"made","id":"x28654"},"note":""}],"productionDates":[{"date":{"text":"1962","earliest":"1962-01-01","latest":"1962-12-31"},"association":{"text":"made","id":"x28654"},"note":""}],"associatedObjects":[],"creditLine":"Worn and given by Mrs Margaret Stewart","dimensions":[],"dimensionsNote":"","marksAndInscriptions":[{"content":"'MARY / QUANT / LONDON'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Woven label, black on yellow."}],"objectHistory":"Image held in the Mary Quant Archive of Mary Quant wearing 'Peachy' dress design while unpacking her JC Penney collection at the British Embassy, Washington D.C., 27 September, 1962.\r\n\r\nThis image was included in Mary Quant publication, 2019, p.111\r\n\r\nImage courtesy Mary Quant Archive","historicalContext":"Owner Margaret Stewart identified this work as \"my scarlet runner\" and said that it was \"a seminal dress at the beginning of a new and still, to me, exciting decade.\"","briefDescription":"'Peachy' pinafore dress, red wool tweed with centre-front pleat, designed by Mary Quant, London, 1962","bibliographicReferences":[],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[{"text":"[Mary Quant exhibition, 2019]\r\n\r\n‘PEACHY’\r\n1962\r\nWorn by Margaret Stewart\r\n\r\nFitted at the top with a knee-length skirt fanning out into sunray pleats, this was one of Quant’s most successful early designs. Available in coloured tweeds, like soft pink and bright yellow, it transformed the prim grey school-pinafore into a smart, multipurpose dress, wearable from morning until night. Margaret Stewart’s husband called her Peachy dress the Scarlet Runner because it was so reliable.\r\n\r\nWool tweed\r\nLabelled ‘Mary Quant London’\r\nMade in London (probably)\r\nGiven by Margaret Stewart\r\nV&A: T.27-1997","date":{"text":"30/03/2020","earliest":"2020-03-30","latest":"2020-03-30"}},{"text":"Now one of the earliest works by Mary Quant in the V&A's collection, this shift illustrates how she broke with convention and made clothes specifically for young customers. Its donor identified the work (\"my scarlet runner\") as \"a seminal dress at the beginning of a new and still, to me, exciting decade\". Until the beginning of the 1960s youth quake, daughters had no alternative but to dress like their mothers. In tune with the times, Mary Quant offered them identities of their own with styles such as this vivid red shift with youthful appeal.","date":{"text":"1997","earliest":"1997-01-01","latest":"1997-12-31"}}],"partNumbers":["T.27-1997"],"accessionNumberNum":"27","accessionNumberPrefix":"T","accessionYear":1997,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-04-12","recordCreationDate":"2003-09-02","availableToBook":true}}