{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O83552"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O83552/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2006AN3831/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2006AN3831/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2006AN3831","copyright":"©Victoria and Albert Museum, London/Hardy Amies","sensitiveImage":false},{"assetRef":"2006AN3830","copyright":"©Victoria and Albert Museum, London/Hardy Amies","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O83552","accessionNumber":"T.236-1984","objectType":"Dress","titles":[],"summaryDescription":"Hardy Amies designed this cotton day dress at the end of the Second World War. The dress has magyar sleeves (in which the armhole and upper arm are cut very wide, narrowing to the elbow and wrist), a tightly fitted bodice and a dropped waist.  The circular skirt is embellished with a fashionable bustle bow.  The cotton fabric was made in Manchester for export to the West African market.  The British government actively promoted the cotton industry during the War, forming the influential Cotton Board in 1940.  The Incorporated Society of London Fashion Designers, whose designers included Amies, worked closely with the Board to create stylish fashions in British cottons. This dress, with its extravagantly full skirt, shows the influence of the ‘New Look’, the luxurious, post-War style created French couturier Christian Dior which used yards of fabric to achieve a curvaceous, full-skirted silhouette.","physicalDescription":"Cotton day dress with magyar sleeves (in which the armhole and upper arm are cut very wide, narrowing to the elbow and wrist), a tightly fitted bodice and a dropped waist.  The circular skirt is embellished with a fashionable bustle bow. Brown and white cotton with a bold circular print.","artistMakerPerson":[{"name":{"text":"Edwin Hardy Amies","id":"A6913"},"association":{"text":"maker","id":"AAT251917"},"note":""}],"artistMakerOrganisations":[],"artistMakerPeople":[],"materials":[{"text":"cotton (textile)","id":"AAT14067"}],"techniques":[{"text":"printing","id":"AAT53319"}],"materialsAndTechniques":"Printed cotton","categories":[{"text":"Fashion","id":"THES48957"},{"text":"Day wear","id":"THES49000"},{"text":"Textiles","id":"THES48885"},{"text":"Womenswear","id":"THES49044"},{"text":"Europeana Fashion Project","id":"THES265804"}],"styles":[],"collectionCode":{"text":"T&F","id":"THES48601"},"images":["2006AN3831","2006AN3830"],"imageResolution":"low","galleryLocations":[{"current":{"text":"010","id":"THES307289"},"free":"","case":"","shelf":"","box":""}],"partTypes":[[{"text":"Dress","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"Great Britain","id":"x32019"},"association":{"text":"made","id":"x28654"},"note":""}],"productionDates":[{"date":{"text":"1947","earliest":"1947-01-01","latest":"1947-12-31"},"association":{"text":"made","id":"x28654"},"note":""}],"associatedObjects":[],"creditLine":"Worn and given by Mrs Enid Fennemore","dimensions":[{"dimension":"Circumference","value":"64","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"waist","note":""},{"dimension":"Circumference","value":"88","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"bust","note":""},{"dimension":"Diameter","value":"70","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"footprint","note":""}],"dimensionsNote":"Stockman mannequin size 38","marksAndInscriptions":[],"objectHistory":"The cotton fabric of this dress was made in Manchester for export to the West African market. It was worn by the donor.","historicalContext":"The government actively promoted the cotton industry during World War II, forming the influential Cotton Board in 1940.  The Incorporated Society of London Fashion Designers, whose 'top ten' designers included Hardy Amies, worked closely with the Board to create stylish fashions in British cottons to re-build the British textile industry following the war.","briefDescription":"Day dress of printed cotton, made by Edwin Hardy Amies, Great Britain, 1947","bibliographicReferences":[{"reference":{"text":"","id":""},"details":"","free":"De La Haye, Amy, ed. <u>The Cutting Edge: 50 Years of British Fashion 1947-1997</u>. London: V&A Publications, 1997."}],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[{"text":"This stylish day dress has magyar sleeves and a tightly fitted bodice with a dropped waist.  The circular skirt is embellished by a fashionable bustle bow.  The cotton fabric was made in Manchester for export to the West African market.  The government actively promoted the cotton industry during World War II, forming the influential Cotton Board in 1940.  The Incorporated Society of LondonFashion Designers. whose 'top ten' designers included Hardy Amies, worked closely with the Board to create stylish fashions in British cottons.","date":{"text":"06/03/1997","earliest":"1997-03-06","latest":"1997-03-06"}},{"text":"Dress\r\nHardy Amies (1909-2003)\r\nLondon\r\n1947\r\n\r\nThe fabric was made in Manchester for export to the West African market. During the war the Board of Trade actively promoted the cotton industry, working closely with the Incorporated Society of London Fashion Designers, whose 'top ten' included Hardy Amies. The bustle bow is a device to add volume with the minimum of fabric. [55 words]\r\n\r\nPrinted cotton\r\n\r\nGiven by Enid Fennemore\r\nV&A: T.236-1984","date":{"text":"22/09/2007","earliest":"2007-09-22","latest":"2007-09-22"}},{"text":"DAY DRESS\r\nEnglish, Hardy Amies, 1945\r\nPrinted figured cotton\r\n\r\nThe dress is cut with magyar sleeves and a tightly fitted bodice with a dropped waist and circular skirt with four panels. The full skirt is complemented by a fashionable bustle bow.\r\n\r\nThe fabric was made in Manchester for export to the West African market. At the beginning of the Second World War the goverrnment was anxious to promote the cotton industry and encourage export of fashionable designs. This led to the creation of the Cotton Board in 1940 followed in 1942 by the Incorporated Society of London Fashion Designers. Hardy Amies was one of the original 'Top Ten' designers invited to join the society. A dress by Hardy Amies similar to this was shown at the Colour Design and Style Centre, Manchester, in 1942 and is now in the Gallery of English Costime, Platt Hall, Manchester.\r\n\r\nWorn and given by Mrs E Fennemore\r\nT.236-1984","date":{"text":"","earliest":null,"latest":null}}],"partNumbers":["T.236-1984"],"accessionNumberNum":"236","accessionNumberPrefix":"T","accessionYear":1984,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2026-02-23","recordCreationDate":"2003-08-21","availableToBook":true}}