{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O83208"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O83208/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2006AY8522/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2006AY8522/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2006AY8522","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O83208","accessionNumber":"E.1428-2001","objectType":"Painting","titles":[{"title":"I Was Lord Kitchener's Valet","type":"assigned by artist"},{"title":"Carnaby Street Shop Sign","type":"generic title"}],"summaryDescription":"'I was Lord Kitchener's Valet' was a boutique in 1960s London. Initially a market stall in Portobello Market, it opened its first shop in Portobello in 1966. It later moved to Foubert's Place on Carnaby Street after a brief spell on Wardour Street. The shop sold secondhand uniforms, such as the famous red tunic worn by Jimi Hendrix, silk shirts, 'pop art' Union Jacks and bulls eye shirts and jackets, badges and military buttons. The design of the shop sign, which was created for the boutique so that it would be visible to those walking down Carnaby Street, was inspired by the famous armed forces recruitment poster designed by Alfred Leete, issued in 1914. This showed Lord Kitchener, then Secretary of State for War, pointing at the viewer with the words 'Your Country Needs You'. The older generation was shocked by the fashion for wearing decommissioned uniforms by the anti-establishment youth.\r\n\r\nThe shop was considered a key venue in the 1960s and featured in many contemporary documentary photographs and film footage.","physicalDescription":"Painted shop sign with an image of Lord Kitchener taken from the First World War poster of Lord Kitchener pointing and stating 'Your Country Needs You'.","artistMakerPerson":[{"name":{"text":"Hartnet, Pat","id":"A10082"},"association":{"text":"painter","id":"AAT25136"},"note":""}],"artistMakerOrganisations":[],"artistMakerPeople":[],"materials":[{"text":"fibre board","id":"AAT14198"}],"techniques":[{"text":"painting","id":"x30598"}],"materialsAndTechniques":"Gloss paint on fibre board","categories":[{"text":"Fashion","id":"THES48957"},{"text":"Images Online","id":"THES48937"},{"text":"Paintings","id":"THES48917"},{"text":"Shopping","id":"THES48895"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":["2006AY8522"],"imageResolution":"low","galleryLocations":[{"current":{"text":"B","id":"THES304991"},"free":"","case":"","shelf":"","box":""}],"partTypes":[[{"text":"painting","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"London","id":"x28980"},"association":{"text":"painted","id":"AAT54216"},"note":""}],"productionDates":[{"date":{"text":"1964","earliest":"1964-01-01","latest":"1964-12-31"},"association":{"text":"painted","id":"AAT54216"},"note":""}],"associatedObjects":[],"creditLine":"","dimensions":[{"dimension":"Height","value":"152.5","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"84","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[],"objectHistory":"The sign was created for the shop in Foubert's Place on Carnaby Street, London in 1966","historicalContext":"","briefDescription":"Original Carnaby Street hanging shop sign for 'I Was Lord Kitcheners Valet', Pat Hartnet, London, 1964","bibliographicReferences":[],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[{"text":"Carnaby Street, London","id":"x42821"}],"associatedPlaces":[],"contentPerson":[{"text":"Kitchener, Horatio Herbert (Earl Kitchener of Khartoum)","id":"N1608"}],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[{"text":"Painted shop sign\r\nPat Hartnet\r\n1964\r\n\r\nThe older generation was shocked by the fashion for wearing decommissioned uniforms by the anti-establishment youth. This shop sign from the Foubert's Place branch of 'I Was Lord Kitchener's Valet' blatently appropriates Lord Kitchener's image from the famous First World War poster 'Your Country Needs You' by Alfred Leete.\r\n\r\nGloss paint on fibre board\r\nE.1428-2001","date":{"text":"","earliest":null,"latest":null}}],"partNumbers":["E.1428-2001"],"accessionNumberNum":"1428","accessionNumberPrefix":"E","accessionYear":2001,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-04-07","recordCreationDate":"2003-08-06","availableToBook":true}}