{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O82859"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O82859/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2006AF4127/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2006AF4127/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2006AF4127","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O82859","accessionNumber":"E.2755-1990","objectType":"Photograph","titles":[{"title":"Untitled (Cowboys)","type":"popular title"}],"summaryDescription":"Richard Prince (born 1949) takes sections of advertising images from posters or magazines, and presents them unaltered and without comment. The images he chooses are generally iconic and stereotypical, representing a mythical or imaginary America. Freed from their original function and the context of advertising, the images pose questions about consumerism and draws attention to the dichotomy between the depiction of solitary heroes in a nature untouched by humans and the urban environments in which such posters are seen.  ","physicalDescription":"A colour photograph depicting a cowboy riding a horse alongside another horse with no rider.","artistMakerPerson":[{"name":{"text":"Prince, Richard","id":"A10048"},"association":{"text":"photographer","id":"AAT25687"},"note":""}],"artistMakerOrganisations":[],"artistMakerPeople":[],"materials":[{"text":"paper","id":"AAT14109"}],"techniques":[{"text":"C-type process","id":"THES258425"}],"materialsAndTechniques":"C-type print","categories":[{"text":"Photographs","id":"THES48910"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":["2006AF4127"],"imageResolution":"low","galleryLocations":[{"current":{"text":"B","id":"THES304711"},"free":"","case":"","shelf":"","box":""}],"partTypes":[[{"text":"photograph","id":"AAT46300"}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"USA","id":"x29333"},"association":{"text":"photographed","id":"x30151"},"note":""}],"productionDates":[{"date":{"text":"1986","earliest":"1986-01-01","latest":"1986-12-31"},"association":{"text":"photographed","id":"x30151"},"note":""}],"associatedObjects":[],"creditLine":"Copyright Richard Prince","dimensions":[{"dimension":"Height","value":"68.6","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"101.5","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"Dimensions taken from <u>Victoria and Albert Museum Department of Prints, Drawings and Paintings Accession Register for 1990</u>","marksAndInscriptions":[],"objectHistory":"","historicalContext":"Richard Prince takes sections of advertising images, whether on posters or in magazines, and presents them unaltered and without comment. The images he chooses are generally iconic and stereotypical, representing a mythical or imaginary America. Prince has commented, \"I’m interested in what some of these images imagine... most of the time, what’s represented is just wishful thinking. I’m interested in wishful thinking.\" Our attention is drawn to the gulf between the urban environments in which such posters are seen and their depictions of solitary heroes in a nature untouched by man.","briefDescription":"Photograph by Richard Prince, 'Untitled (Cowboys)', C-type colour print, USA, 1986","bibliographicReferences":[{"reference":{"text":"Haworth-Booth, Mark. <u>Photography Now</u>. London: Dirk Nishen, in association with the Victoria & Albert Museum, 1989. ISBN: 185378012X.","id":"AUTH332506"},"details":"p. 24-26","free":""},{"reference":{"text":"","id":""},"details":"","free":"<u>Victoria and Albert Museum Department of Prints, Drawings and Paintings Accession Register for 1990</u>"}],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[{"text":"cowboy","id":"x37697"},{"text":"cowboy hat","id":"AAT210737"},{"text":"horses","id":"x34864"}],"contentConcepts":[{"text":"appropriation","id":"AAT180375"}],"contentLiteraryRefs":[],"galleryLabels":[{"text":"Richard Prince takes sections of advertising images from posters or magazines, and presents them unaltered and without comment. The images he chooses are generally iconic and stereotypical, representing a mythical or imaginary America. Freed from their original function and the context of advertising, the images pose questions about consumerism and draws attention to the dichotomy between the depiction of solitary heroes in a nature untouched by humans and the urban environments in which such posters are seen.  ","date":{"text":"11/08/2011-27/11/2011","earliest":"2011-08-11","latest":"2011-11-27"}}],"partNumbers":["E.2755-1990"],"accessionNumberNum":"2755","accessionNumberPrefix":"E","accessionYear":1990,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-04-12","recordCreationDate":"2003-07-29","availableToBook":false}}