{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O828171"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O828171/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2016JF8963/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2016JF8963/","_alt_iiif_image":[],"imageResolution":"high","_images_meta":[{"assetRef":"2016JF8963","copyright":"©Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":{"_iiif_pres":"https://iiif.vam.ac.uk/collections/O828171/manifest.json","_alt_iiif_pres":[]}},"record":{"systemNumber":"O828171","accessionNumber":"E.930-1919","objectType":"Print","titles":[],"summaryDescription":"","physicalDescription":"Colour lithograph pictorial advertisment advertising Dr Ziemer's toothpaste named after Alexandra of Denmark (1844-1925), who from 1901 was Queen of England as the wife of King Edward VII. The advert depicts a tinted bust portrait of Princess Alexandra. ","artistMakerPerson":[],"artistMakerOrganisations":[{"name":{"text":"McCaw Stevenson & Orr Ltd.","id":"AUTH334766"},"association":{"text":"printers","id":"AAT25732"},"note":""}],"artistMakerPeople":[],"materials":[],"techniques":[{"text":"Colour lithograph","id":"x35545"}],"materialsAndTechniques":"Colour lithograph","categories":[{"text":"Prints","id":"THES48903"},{"text":"Advertising","id":"THES49001"},{"text":"Royalty","id":"THES48899"},{"text":"Health","id":"THES48942"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":["2016JF8963"],"imageResolution":"high","galleryLocations":[{"current":{"text":"LVLC (VA)","id":"THES49171"},"free":"","case":"GG","shelf":"40","box":""}],"partTypes":[[{"text":"print","id":""}],[{"text":"drawing","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"Belfast","id":"x30544"},"association":{"text":"made","id":"x28654"},"note":""}],"productionDates":[{"date":{"text":"c. 1890s","earliest":"1885-01-01","latest":"1903-12-31"},"association":{"text":"made","id":"x28654"},"note":""}],"associatedObjects":[],"creditLine":"","dimensions":[],"dimensionsNote":"Various sizes.","marksAndInscriptions":[],"objectHistory":"","historicalContext":"","briefDescription":"Anonymous pictorial advertisement for Alexandra dentifrice tootpaste, printed in Belfast, circa 1890s.","bibliographicReferences":[{"reference":{"text":"","id":""},"details":"","free":"<u>Victoria & Albert Museum, Department of Engraving, Illlustration and Design & Department of Paintings, Accessions 1919</u>, London: His Majesty's Stationery Office, 1921."},{"reference":{"text":"","id":""},"details":"","free":"The following reference is from 'Dental History' (April 5th, 1986) in an article by Ben Z. Swanson Junior and Stanley Gelbier entitled 'British Royal Portraits used by Advertisers on Early Toothpaste Pot Lids':\r\n\r\n'Queen Victoria was the most popular person to be featured on pot lids in general, including pomades, cold creams, shaving creams and hair regenerators. Looking at toothpaste alone, Princess Alexandria of Denmark was the most popular royal.  She appears on 15 known varieties issued by five different toothpaste manufacturers; Victoria appears on 10 by six companies.\r\nIn all, 17 different toothpaste firms risked the royal censure and sported a royal picture."}],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[{"text":"England","id":"x28826"}],"contentPerson":[{"text":"Alexandra of Denmark, Queen Consort of the United Kingdom of Great Britain and Ireland, Empress of India","id":"N9312"}],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["E.930-1919"],"accessionNumberNum":"930","accessionNumberPrefix":"E","accessionYear":1919,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-05-02","recordCreationDate":"2009-06-30","availableToBook":false}}