{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O82812"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O82812/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2006BC5052/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2006BC5052/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2006BC5052","copyright":"©Victoria and Albert Museum, London/Glen Luchford","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O82812","accessionNumber":"E.479-1998","objectType":"Photograph","titles":[{"title":"Spring/Summer Prada Campaign","type":"generic title"}],"summaryDescription":"Glen Luchford reinvigorated British commercial photography in the early 1990s in such magazines as <i>i-D</i> and <i>The Face</i>. His images for the 1997 campaign for the Italian fashion house Prada received considerable acclaim. Luchford’s work to date has been mysterious and suggestive of film stills where the motivations of the central characters must be unravelled and completed in the mind of the viewer. \r\n\r\nThis photograph comes from the final campaign that Luchford worked on for Prada. His photographs for the fashion house marked the ‘top end’ of contemporary fashion photography and re-established beautiful, classic, fashion imagery in advertising campaigns.\r\n\r\nIt is a dye-destruction print, made using print material that has at least three emulsion layers, each one sensitised to one of the three different primary colours of light - red, blue or green - and each one containing a dye related to that colour. During exposure to the negative, each layer records different information about the colour make-up of the image. During printing, the dyes are destroyed or preserved to form a full-colour image in which the three emulsion layers are perceived as one. Dye-destruction prints are characterised by vibrant colour. The process used to be called Cibachrome; it is now known as Ilfochrome.","physicalDescription":"Photograph of model Amber Valletta wearing clothes from the Prada, Spring/Summer 1998 collection.  Valletta is sitting on the left of the photograph which is lit from a neon sign to the right.","artistMakerPerson":[{"name":{"text":"Luchford, Glen","id":"A6071"},"association":{"text":"photographer","id":"AAT25687"},"note":""}],"artistMakerOrganisations":[],"artistMakerPeople":[],"materials":[],"techniques":[],"materialsAndTechniques":"Dye destruction print","categories":[{"text":"Photographs","id":"THES48910"},{"text":"Fashion","id":"THES48957"},{"text":"Womenswear","id":"THES49044"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":["2006BC5052"],"imageResolution":"low","galleryLocations":[{"current":{"text":"LVLF","id":"THES49656"},"free":"","case":"X","shelf":"963","box":"A"}],"partTypes":[[{"text":"photograph","id":"AAT46300"}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[],"productionDates":[{"date":{"text":"1998","earliest":"1998-01-01","latest":"1998-12-31"},"association":{"text":"made","id":"x28654"},"note":""}],"associatedObjects":[],"creditLine":"Given by the artist. Copyright Glen Luchford","dimensions":[{"dimension":"Height","value":"36.5","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"51","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[],"objectHistory":"This image was produced for the Spring/Summer 1998 Prada advertising campaign.\n\nHistorical significance: This is from the final campaign that Glen Luchford worked on for Prada.  His photographs for the fashion house mark the 'top end' of contemporary fashion photography. Luchford's photographs have marked the re-establishment of beautiful, classic, fashion imagery in advertising campaigns.","historicalContext":"","briefDescription":"Luchford, Glen. Prada Spring/Summer 1998 advertising campaign.","bibliographicReferences":[],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[{"text":"Valletta, Amber","id":"N3521"}],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[{"text":"fashion designers","id":"AAT25198"},{"text":"dresses","id":"AAT46159"}],"contentConcepts":[{"text":"fashion","id":"AAT55811"}],"contentLiteraryRefs":[],"galleryLabels":[{"text":"‘Selling Dreams: One Hundred Years of Fashion Photography’, 2014. Label text:\r\n\r\nGlen Luchford (b.1968)\r\nAmber Valletta in Prada advertisement\r\n1998\r\n\r\nLuchford’s work for Prada helped re-establish seductive, classic fashion imagery in advertising campaigns. His mysterious images are suggestive of film stills, in which the motivations of the central characters must be deciphered by the viewer.\r\n\r\nDye destruction print\r\nGiven by Glen Luchford\r\nMuseum no. E.479-1998\r\n","date":{"text":"07 03 2014","earliest":"2014-03-07","latest":"2014-03-07"}}],"partNumbers":["E.479-1998"],"accessionNumberNum":"479","accessionNumberPrefix":"E","accessionYear":1998,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-04-12","recordCreationDate":"2003-07-28","availableToBook":false}}