{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O828024"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O828024/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2016JF8960/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2016JF8960/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2016JF8960","copyright":"©Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O828024","accessionNumber":"E.1079-1919","objectType":"Print","titles":[{"title":"Dr. Ridge's Food","type":"generic title"}],"summaryDescription":"","physicalDescription":"Colour lithograph pictorial advertisement of a hot air balloon carrying a box marked with the name of the product. The landscape below has a winding river through a valley with hills in the distance and an industrial town with tall chimneys on the right.","artistMakerPerson":[{"name":{"text":"Unknown","id":"A1848"},"association":{"text":"artist","id":"AAT25103"},"note":""}],"artistMakerOrganisations":[],"artistMakerPeople":[],"materials":[],"techniques":[{"text":"Colour lithograph","id":"x35545"}],"materialsAndTechniques":"Colour lithograph","categories":[{"text":"Prints","id":"THES48903"},{"text":"Advertising","id":"THES49001"},{"text":"Ephemera","id":"THES252985"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":["2016JF8960"],"imageResolution":"low","galleryLocations":[{"current":{"text":"LVLC (VA)","id":"THES49171"},"free":"","case":"GG","shelf":"40","box":""}],"partTypes":[[{"text":"print","id":""}],[{"text":"drawing","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"England","id":"x28826"},"association":{"text":"made","id":"x28654"},"note":""},{"place":{"text":"USA","id":"x29333"},"association":{"text":"made","id":"x28654"},"note":""}],"productionDates":[{"date":{"text":"1890 - 1910","earliest":"1890-01-01","latest":"1910-12-31"},"association":{"text":"made","id":"x28654"},"note":""}],"associatedObjects":[],"creditLine":"","dimensions":[],"dimensionsNote":"Various sizes.","marksAndInscriptions":[],"objectHistory":"","historicalContext":"","briefDescription":"Anonymous pictorial advertisement for Dr. Ridge's Food (baby food), c. 1890-1910.","bibliographicReferences":[{"reference":{"text":"","id":""},"details":"","free":"<u>Victoria & Albert Museum, Department of Engraving, Illlustration and Design & Department of Paintings, Accessions 1919</u>, London: His Majesty's Stationery Office, 1921."},{"reference":{"text":"","id":""},"details":"","free":"The following excerpt is from the Library of Congress blog 'Folklife Today', by Stephen Winick, January 27, 2020:\r\n\r\n'“...Ridge’s Food” was a popular brand of baby food. To be more precise, much of its advertising declared it a “food for infants and invalids.” Ads for “Ridge’s Food” are very vague as to what it actually contained, but contemporary writers in both the health and home economics fields analyzed it and declared it a “farinaceous” food: it was about 80% cereal starch dehydrated by roasting and ground into a powder—in other words, it was very much like a coarse flour. Directions suggested that it should be mixed with milk, so the prepared version of “Ridge’s Food” was essentially a milky pap or porridge. It could also be used as flour in other recipes, and one ad states, “Recipes for Blanc Mange, Puddings, Custards, &c. accompany each can.”\r\n\r\nAlthough the food itself sounds boring, its grandiose advertisements were not. Trade cards for the product typically featured beautiful colored engravings showing babies or elderly people being fed Ridge’s Food by loving mothers or nurses. Some had more whimsical details, such as cherubs preparing Ridge’s Food in a cauldron over an open flame.'"}],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[{"text":"","id":""}],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[{"text":"balloons","id":"AAT234026"},{"text":"balloons","id":"AAT222189"}],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["E.1079-1919"],"accessionNumberNum":"1079","accessionNumberPrefix":"E","accessionYear":1919,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-04-29","recordCreationDate":"2009-06-30","availableToBook":false}}