{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O78186"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O78186/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2006AT0940/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2006AT0940/","_alt_iiif_image":[],"imageResolution":"high","_images_meta":[{"assetRef":"2006AT0940","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":{"_iiif_pres":"https://iiif.vam.ac.uk/collections/O78186/manifest.json","_alt_iiif_pres":[]}},"record":{"systemNumber":"O78186","accessionNumber":"E.2413-1953","objectType":"Greeting card","titles":[{"title":"Wishing You an Utterly Charming Time","type":"published title"},{"title":"Quite Too-Too","type":"series title"}],"summaryDescription":"\"<b>Object Type</b><br>This card is one of a series of prize-winning greetings cards printed by colour lithography.<br><br><b>Time</b><br>The set of cards of which this card is a part parodied the Aesthetic Movement, including its followers' style of dress and particular love of lilies and oriental objects. The printers, Hildesheimer and Faulkner, described the series in 1882, 'A. Ludovici contributes some clever satirical sketches of Esthetes, then in the time of Patience\",  the favourite butts for mild ridicule'. 'Patience' here refers to the Gilbert and Sullivan comic-opera whose lyrics included a description of an aesthetic young man:<br><br>   'A Japanese young man<br>   A blue and white young man<br>   Francesca di Rimini miminy piminy<br> Je-ne-sais-quoi young man!<br><br>    A pallid and thin young man<br> A haggard and lank young man<br> A greenery-yallery Grosvenor Gallery<br>Foot-in-the-grave young man!'<br><br>    The card's title compares to a poem published by the magazine <i>Punch</i> in the previous year (1881) which ended with a reference to Oscar Wilde:<br><br>   'And many a maiden will mutter <br> When Oscar Looms large on her sight<br> He's quite too consummately utter<br> As well as too utterly quite'.<br><br>    <b>Materials & Making</b><br> Greetings cards began to be first printed by colour lithography in the 1860s. Until this point the cards were generally handmade.  With the advent of steam-powered presses and other technological improvements it was possible to mass-produce comparatively cheap colour-printed images for the first time.","physicalDescription":"Satirical card showing an aesthete in artistic dress. A man, lounging at a table admiring lilies in a vase. A Japanese fan is mounted on the wall behind him.","artistMakerPerson":[{"name":{"text":"Albert Ludovici II","id":"A8633"},"association":{"text":"artist","id":"AAT25103"},"note":""}],"artistMakerOrganisations":[{"name":{"text":"Hildesheimer & Faulkner","id":"A9121"},"association":{"text":"printer and publisher","id":"x35446"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"lithographic ink","id":"AAT187750"}],"techniques":[{"text":"colour lithography","id":"AAT190525"}],"materialsAndTechniques":"Colour lithograph on card","categories":[{"text":"Greeting cards","id":"THES48944"},{"text":"Satire","id":"THES250449"},{"text":"Caricatures & Cartoons","id":"THES48983"},{"text":"Christmas","id":"THES48977"},{"text":"Prints","id":"THES48903"},{"text":"Gender and Sexuality","id":"THES48940"},{"text":"Interiors","id":"THES48933"},{"text":"Furniture","id":"THES48948"},{"text":"Fans","id":"THES253017"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":["2006AT0940"],"imageResolution":"high","galleryLocations":[{"current":{"text":"LVLC","id":"THES49171"},"free":"","case":"GG","shelf":"68","box":"D"}],"partTypes":[[{"text":"print","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"London","id":"x28980"},"association":{"text":"printed and published","id":"x35383"},"note":""}],"productionDates":[{"date":{"text":"1881","earliest":"1881-01-01","latest":"1881-12-31"},"association":{"text":"made","id":"x28654"},"note":""}],"associatedObjects":[],"creditLine":"Bequeathed by Guy Tristram Little","dimensions":[{"dimension":"Height","value":"12.5","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"unframed","note":""},{"dimension":"Width","value":"8.5","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"Dimensions checked: measured; 10/10/2000 by PaperCons","marksAndInscriptions":[],"objectHistory":"Designed by Albert Ludovici, II (born in Prague, 1852, died in 1932); printed and published by  Hildesheimer & Faulkner, London","historicalContext":"","briefDescription":"Albert Ludovici. A slouched man with lilies. One of four cards from the \"Quite too-too!\" set, published by Hildesheimer & Faulkner, London, 1881.","bibliographicReferences":[{"reference":{"text":"","id":""},"details":"","free":"<u>Victoria and Albert Museum Department of Prints and Drawings and Department of Paintings Accessions 1953 </u> London: HMSO, 1963"}],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[{"text":"camp","id":"THES266831"}],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[{"text":"British Galleries:\nGREETINGS CARDS caricaturing the Aesthetic style<br>\nInexpensive printed cards with Aesthetic themes like these show how widely recognised the movement had become by the 1880s. In one, the title and the pose of the young man ridicule the intensity of emotions associated with such individuals as Oscar Wilde. In the other, the importance of art for its own sake is made fun of with the woman's intense interest in an everyday object, a teapot.  Her fashionable clothing shows the influence of classical dress.","date":{"text":"27/03/2003","earliest":"2003-03-27","latest":"2003-03-27"}}],"partNumbers":["E.2413-1953"],"accessionNumberNum":"2413","accessionNumberPrefix":"E","accessionYear":1953,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":["2019LP6519","2019LP4867","2019LU3555"],"recordModificationDate":"2025-10-07","recordCreationDate":"2003-03-27","availableToBook":false}}