{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O78137"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O78137/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2006AR9396/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2006AR9396/","_alt_iiif_image":[],"imageResolution":"high","_images_meta":[{"assetRef":"2006AR9396","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":{"_iiif_pres":"https://iiif.vam.ac.uk/collections/O78137/manifest.json","_alt_iiif_pres":[]}},"record":{"systemNumber":"O78137","accessionNumber":"E.1377-1931","objectType":"Poster","titles":[{"title":"Sold here : The Yellow Book","type":"generic title"}],"summaryDescription":"<b>Object Type</b><br>This small poster is printed by the medium of line-block.  This is a photographic development of relief etching and was perfected in the 1880s.  It can only be used for the reproduction of line drawings or flat areas without intermediary tones.  Aubrey Beardsley (1872-1898) was one of the first artists to make drawings specifically for reproduction by line-block.  The name of Carl Hentschel, who engraved many line-blocks after Beardsley's drawings, is to be found at the bottom right corner of this poster.<br><br><b>People</b><br>Aubrey Beardsley, artist and illustrator, was a leading light in the English Aesthetic Movement.  Originally encouraged by Sir Edward Burne-Jones (1833-1898), he became an admirer of the artist James McNeill Whistler (1834-1903), under whose influence he studied Japanese prints. Beardsley achieved fame illustrating Oscar Wilde's 'Salome' and the first volume of 'The Yellow Book'. His masterly use of black and white line and sinuous, curving compositions expressed the spirit of the international art movement Art Nouveau.<br><br><b>Subjects Depicted</b><br>The quarterly 'Yellow Book' was devoted to the Aesthetic and Decadent Movements. When it was first published in 1894, it became an immediate success with the avant-garde of art and literature. Beardsley's spirited designs, and its flaunting yellow covers, helped to make it a sensation.","physicalDescription":"Line-block and letterpress, dark blue ink on yellow paper","artistMakerPerson":[{"name":{"text":"Beardsley","id":"A8134"},"association":{"text":"artist","id":"AAT25103"},"note":""}],"artistMakerOrganisations":[],"artistMakerPeople":[],"materials":[],"techniques":[],"materialsAndTechniques":"Line-block and letterpress, dark blue ink on yellow paper","categories":[{"text":"Prints","id":"THES48903"},{"text":"Ephemera","id":"THES252985"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":["2006AR9396"],"imageResolution":"high","galleryLocations":[{"current":{"text":"125E (VA)","id":"THES49214"},"free":"","case":"DU6","shelf":"DR2","box":"R"}],"partTypes":[[{"text":"poster","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"Britain","id":"x32019"},"association":{"text":"made","id":"x28654"},"note":""}],"productionDates":[{"date":{"text":"1894","earliest":"1894-01-01","latest":"1894-12-31"},"association":{"text":"made","id":"x28654"},"note":""}],"associatedObjects":[],"creditLine":"Given by Mrs G. R. Halkett","dimensions":[],"dimensionsNote":"Dimensions checked: Measured; 02/03/1999 by LH/KL\n\nattached to card","marksAndInscriptions":[{"content":"Signed within the design 'AUBREY BEARDSLEY';  Lettered 'C. Hentschel. Sc.'","inscriber":{"name":{"text":"","id":"A8877"},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":""}],"objectHistory":"Provenance: George Roland Halkett (b. Edinburgh, 1865, d. London, 1918), political cartoonist and editor of the Pall Mall Gazette and Punch magazine. Given to the V&A by his wife, Mrs G.R. Halkett, nee Lucy Marion Lees.","historicalContext":"","briefDescription":"'Sold here. The Yellow Book'; Contents of Vol. 1, April 1894; Small poster or show-card advertising the periodical published by Elkin Mathews and John Lane, London, and by Copeland and Day, Boston; Showing a woman wearing a long dress; Line-block and letterpress, dark blue ink on yellow paper; Design by Aubrey Vincent Beardsley; Great Britain; 1894.","bibliographicReferences":[{"reference":{"text":"","id":""},"details":"","free":"<u>Summary Catalogue of British Posters to 1988 in the Victoria & Albert Museum in the Department of Design, Prints & Drawing</u>. Emmett Publishing, 1990. 129 p. ISBN: 1 869934 12 1"}],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[{"text":"woman","id":"x35642"},{"text":"hat","id":"AAT46106"},{"text":"flowers","id":"x35571"}],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[{"text":"British Galleries:\nThis poster, which was designed by Audrey Beardsley, advertised the first issue of 'The Yellow Book', a quarterly magazine which brought together the literature and art of the Aesthetic Movement. The poster lists many of the most prominent figures involved.","date":{"text":"27/03/2003","earliest":"2003-03-27","latest":"2003-03-27"}}],"partNumbers":["E.1377-1931"],"accessionNumberNum":"1377","accessionNumberPrefix":"E","accessionYear":1931,"otherNumbers":[{"type":{"text":"V&A microfiche","id":"THES50288"},"number":"3/F1"}],"copyNumber":"","aspects":["WHOLE"],"assets":["2019LN3042","2019LP6321","2019LP6258","2019LV7292"],"recordModificationDate":"2025-04-25","recordCreationDate":"2003-03-27","availableToBook":false}}