{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O77330"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O77330/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2006AN7234/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2006AN7234/","_alt_iiif_image":[],"imageResolution":"high","_images_meta":[{"assetRef":"2006AN7234","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":{"_iiif_pres":"https://iiif.vam.ac.uk/collections/O77330/manifest.json","_alt_iiif_pres":[]}},"record":{"systemNumber":"O77330","accessionNumber":"E.42A/3-1945","objectType":"Advertisement","titles":[{"title":"Jeffrey & Co's Artistic Wallpapers","type":"manufacturer's title"}],"summaryDescription":"The peacock was an established symbol of the Aesthetic movement (‘Art for art’s sake’) of the 1890s, and around 1900 Jeffrey & Co. adopted it as their logo to emphasise their association with the highest artistic standards in design. They had printed William Morris's wallpapers since 1864, and under the guidance of the sole proprietor, Metford Warner (from 1871), they employed some of the best designers of the day - including Walter Crane, Lewis F. Day, B. J. Talbert and C. F. A. Voysey. The firm's products regularly won medals and prizes at international exhibitions.","physicalDescription":"One of three volumes containing bills (<i>circa</i> 1838), pamphlets, press-cuttings, price lists etc (<i>circa</i> 1848-1915) and account book (for 1869), all relating to wallpapers produced by Jeffrey & Co.\r\nPage 52 is an advertisment for <i>Jeffrey & Co. Artistic Wallpapers</i>, featuring a peacock with 'Jeffrey & Co.' written in his feathers; Lithograph on paper.","artistMakerPerson":[],"artistMakerOrganisations":[{"name":{"text":"Jeffrey & Co.","id":"A9139"},"association":{"text":"manufacturer","id":"x33306"},"note":""}],"artistMakerPeople":[],"materials":[],"techniques":[{"text":"lithography","id":"AAT53271"}],"materialsAndTechniques":"Lithograph on paper","categories":[{"text":"Advertising","id":"THES49001"},{"text":"Wall coverings","id":"THES48878"}],"styles":[{"text":"Arts and Crafts","id":"AAT21205"},{"text":"Aesthetic movement","id":"AAT18124"}],"collectionCode":{"text":"PDP","id":"THES48595"},"images":["2006AN7234"],"imageResolution":"high","galleryLocations":[{"current":{"text":"LVLC (VA)","id":"THES49171"},"free":"","case":"96","shelf":"B","box":"3"}],"partTypes":[[{"text":"advertisements","id":"AAT193993"}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"London","id":"x28980"},"association":{"text":"printed","id":"AAT53319"},"note":""}],"productionDates":[{"date":{"text":"ca. 1907","earliest":"1902-01-01","latest":"1911-12-31"},"association":{"text":"printed","id":"AAT53319"},"note":""}],"associatedObjects":[],"creditLine":"Given by Mrs Margaret Warner","dimensions":[{"dimension":"Height","value":"27.3","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"21","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[],"objectHistory":"Given by Mrs Margaret Warner.","historicalContext":"","briefDescription":"One of three volumes containing bills (<i>circa</i> 1838), pamphlets, press-cuttings, price lists etc (<i>circa</i> 1848-1915) and account book (for 1869), all relating to wallpapers produced by Jeffrey & Co.; Page 52 is an advertisment for <i>Jeffrey & Co. Artistic Wallpapers</i>, featuring a peacock with 'Jeffrey & Co.' written in his feathers; Lithograph on paper.; England; ca. 1907.","bibliographicReferences":[{"reference":{"text":"","id":""},"details":"","free":"Oman, Charles C., and Hamilton, Jean. <u>Wallpapers: a history and illustrated catalogue of the collection of the Victoria and Albert Museum</u>. London: Sotheby Publications, in association with the Victoria and Albert Museum, 1982."},{"reference":{"text":"","id":""},"details":"","free":"Saunders, Gill. <u>Wallpaper in Interior Decoration</u>. V&A Publications. London. 2002. pp. 35, pl 28."},{"reference":{"text":"","id":""},"details":"","free":"<u>Victoria and Albert Museum, Department of Engraving, Illustration and Design and Department of Paintings, Accessions 1945</u>, London: HMSO, 1956."}],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[{"text":"peacock","id":"x30077"}],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["E.42A/3-1945"],"accessionNumberNum":"42","accessionNumberPrefix":"E","accessionYear":1945,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-08-26","recordCreationDate":"2003-03-27","availableToBook":false}}