{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O771670"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O771670/"}},"images":null,"see_also":null},"record":{"systemNumber":"O771670","accessionNumber":"E.646-1923","objectType":"Poster","titles":[{"title":"The Broads","type":""}],"summaryDescription":"Frida Lingstrom had a very successful career in television after initially working as a freelance graphic designer from 1922. Her first clients were various railway companies including the London & North Eastern Railway, the Underground Group and the Norwegian state railway. In 1950, along with her partner, Maria Bird, she created Andy Pandy. This was followed up rapidly by The Flowerpot Men and other hit shows which led to her appointment as director of BBC Children's Television in 1951, a post she held until 1956.  After the BBC she continued to write books for children and lived in Westerham, Kent until the age of 95.","physicalDescription":"Colour lithograph poster, signed.","artistMakerPerson":[{"name":{"text":"Lingstrom, Freda","id":"A38940"},"association":{"text":"artist","id":"AAT25103"},"note":""}],"artistMakerOrganisations":[{"name":{"text":"London and North Eastern Railway","id":"A24323"},"association":{"text":"issuer","id":"x30790"},"note":""}],"artistMakerPeople":[],"materials":[],"techniques":[{"text":"colour lithography","id":"AAT190525"}],"materialsAndTechniques":"Colour lithograph","categories":[{"text":"Prints","id":"THES48903"},{"text":"Advertising","id":"THES49001"},{"text":"Transport","id":"THES48881"},{"text":"Posters","id":"THES252963"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":[],"imageResolution":"low","galleryLocations":[{"current":{"text":"LVLC (VA)","id":"THES49171"},"free":"","case":"Y","shelf":"70","box":"17"}],"partTypes":[[{"text":"poster","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"Great Britain","id":"x32019"},"association":{"text":"issued","id":"x45592"},"note":""}],"productionDates":[{"date":{"text":"ca.1923","earliest":"1918-01-01","latest":"1927-12-31"},"association":{"text":"issued","id":"x45592"},"note":""}],"associatedObjects":[{"object":{"text":"E.1996-1926","id":"O761292"},"association":""}],"creditLine":"Given by the London and North Eastern Railway Company Ltd.","dimensions":[{"dimension":"Height","value":"101.9","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"63.8","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"Measurements taken from: \r\n<u>Summary Catalogue of British Posters to 1988 in the Victoria & Albert Museum in the Department of Design, Prints & Drawing</u>. Emmett Publishing, 1990. 129 p. ISBN: 1 869934 12 1","marksAndInscriptions":[{"content":"Signed.","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":""}],"objectHistory":"Eleven posters (E.641 to E.651-1923) were given to the Museum in the year of a poster exhibition held for three days at Beard Room, King's Cross, which was reported to give 'the key to the poster policy of the London and North-Eastern Railway.'  Further information on these ten and other works included in the show can be found in a review in 'Commercial Art Volume 1 Issue: 11 October 1922 - October 1923 Page: 245'.","historicalContext":"","briefDescription":"'The Broads'. Colour lithograph poster designed by Freda Lingstrom and issued by the London and North Eastern Railway, Great Britain, ca.1923.","bibliographicReferences":[{"reference":{"text":"","id":""},"details":"","free":"<u>Summary Catalogue of British Posters to 1988 in the Victoria & Albert Museum in the Department of Design, Prints & Drawing</u>. Emmett Publishing, 1990. 129 p. ISBN: 1 869934 12 1"}],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[{"text":"The Broads","id":"x47457"}],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["E.646-1923"],"accessionNumberNum":"646","accessionNumberPrefix":"E","accessionYear":1923,"otherNumbers":[{"type":{"text":"V&A microfiche","id":"THES50288"},"number":"25/C11"}],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2026-01-23","recordCreationDate":"2009-06-30","availableToBook":false}}