{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O76982"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O76982/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2006AF5042/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2006AF5042/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2006AF5042","copyright":"©Victoria and Albert Museum, London/Moschino","sensitiveImage":false},{"assetRef":"2006AP0152","copyright":"©Victoria and Albert Museum, London/Moschino","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O76982","accessionNumber":"T.582:1, 2-1996","objectType":"Handbag","titles":[{"title":"'Fudge The Fashionistas, Let Them Eat Cake' handbag","type":"assigned by artist"}],"summaryDescription":"In the early 1990s, small bags with designer logos swung all over London, New York and Paris, and only the trained eye could distinguish the real articles from the counterfeit. Shoe shops and boutique groups produced accessories that perfectly complemented their styles and fashion designers featured more and more accessories at their catwalk shows, with hats, bags and shoes supplying the fizz, and the sale, for many collections.  \r\n\r\nThe Moschino label was launched in 1983, their trademark being a good-natured mockery of haute couture that became highly fashionable in itself. In this case the handbag is adorned surrealistically with 'melted' chocolate.  The advertising campaign for this bag was set in a baker's shop.","physicalDescription":"Ivory and dark brown leather handbag with metal zip and tag, and a chocolate brown leather strap.","artistMakerPerson":[{"name":{"text":"Franco Moschino","id":"A19138"},"association":{"text":"designer","id":"x36960"},"note":""}],"artistMakerOrganisations":[{"name":{"text":"Moschino","id":"A6322"},"association":{"text":"designed for","id":"x41471"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"leather","id":"AAT11845"},{"text":"metal","id":"AAT10900"}],"techniques":[],"materialsAndTechniques":"Leather with metal zip and tag","categories":[{"text":"Accessories","id":"THES48998"},{"text":"Leather","id":"THES49030"},{"text":"Bags","id":"THES284620"}],"styles":[],"collectionCode":{"text":"T&F","id":"THES48601"},"images":["2006AF5042","2006AP0152"],"imageResolution":"low","galleryLocations":[{"current":{"text":"013","id":"THES392782"},"free":"","case":"","shelf":"","box":""},{"current":{"text":"013","id":"THES392782"},"free":"","case":"","shelf":"","box":""}],"partTypes":[[{"text":"handbag","id":"AAT46219"}],[{"text":"shoulder strap","id":"AAT259717"}]],"contentWarnings":[{"apprise":"","note":""},{"apprise":"","note":""},{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"Italy","id":"x28927"},"association":{"text":"made","id":"x28654"},"note":""}],"productionDates":[{"date":{"text":"1996","earliest":"1996-01-01","latest":"1996-12-31"},"association":{"text":"made","id":"x28654"},"note":""}],"associatedObjects":[],"creditLine":"Given by Gigi Pearl Marshall","dimensions":[{"dimension":"Height","value":"38.5","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"34.5","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Depth","value":"14","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[],"objectHistory":"","historicalContext":"","briefDescription":"Handbag, shoulder strap, leather, designed and made by Moschino, 1996, Italy","bibliographicReferences":[],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[{"text":"This handbag dripping with chocolate, together with its title paraphrasing the famous words of French Queen Marie Antoinette, is a witty mockery of the fashion system typical of Moschino's work. Franco Moschino started his label Moschino Couture! in 1983 and he soon became renowned for the phrase, 'Stop the fashion system'.\n\nV&amp;A, Room 40,<i> Bags: Inside Out. </i>","date":{"text":"12/2020","earliest":"2020-12-01","latest":"2020-12-31"}}],"partNumbers":["T.582:1-1996","T.582:2-1996"],"accessionNumberNum":"582","accessionNumberPrefix":"T","accessionYear":1996,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE","Handbag","Handbag shoulder strap"],"assets":[],"recordModificationDate":"2026-02-10","recordCreationDate":"2003-03-19","availableToBook":false}}