{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O76778"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O76778/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2006AN5199/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2006AN5199/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2006AN5199","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O76778","accessionNumber":"E.172-1976","objectType":"Design","titles":[{"title":"Careless Talk Costs Lives. Maybe he's listening too","type":"assigned by artist"}],"summaryDescription":"Fougasse was art editor of the British magazine <i>Punch</i> when the Second World War broke out in 1939, and he offered his services free to the Government. He produced propaganda material for almost every ministry, and his cartoon characters injected welcome humour into propaganda posters. Their popularity set a new tone for official mass communication. He is probably best remembered for his 'Careless Talk Costs Lives' campaign. This telephone sticker, part of the same secrecy campaign, was designed to reveal a picture of the hated German Nazi leader Adolf Hitler with the caption 'Maybe he's listening too' as soon as the caller lifted the telephone to make or receive a call.","physicalDescription":"Portrait format sketch black ink on board; at top two heads of Hitler with earpiece of phone. lower part of image diagram of how label would stick over phone rest. In between the caption Careless Talk Costs Lives repeated three times","artistMakerPerson":[{"name":{"text":"Fougasse","id":"A8020"},"association":{"text":"artist","id":"AAT25103"},"note":""}],"artistMakerOrganisations":[],"artistMakerPeople":[],"materials":[{"text":"ink","id":"AAT15012"},{"text":"board","id":"x33244"}],"techniques":[{"text":"drawing","id":"x32498"}],"materialsAndTechniques":"Pen and ink on board","categories":[{"text":"Caricatures & Cartoons","id":"THES48983"},{"text":"Posters","id":"THES252963"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":["2006AN5199"],"imageResolution":"low","galleryLocations":[{"current":{"text":"LVLC (VA)","id":"THES49171"},"free":"","case":"GG","shelf":"140","box":""}],"partTypes":[[{"text":"Design drawing","id":"AAT69413"}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"United Kingdom","id":"x29336"},"association":{"text":"drawn","id":"x30545"},"note":""}],"productionDates":[{"date":{"text":"ca. 1940","earliest":"1935-01-01","latest":"1944-12-31"},"association":{"text":"drawn","id":"x30545"},"note":""}],"associatedObjects":[],"creditLine":"","dimensions":[{"dimension":"Height","value":"273","unit":"mm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"sheet","note":""},{"dimension":"Width","value":"196","unit":"mm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"sheet","note":""}],"dimensionsNote":"","marksAndInscriptions":[{"content":"Telephone stick-ons/ Drawing showing where stick-ons are to be stuck on.","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"ink","method":"","position":"top right and bottom margin","script":"","translation":"","transliteration":"","type":"Textual information","note":"Textual information; top right and bottom margin; ink"}],"objectHistory":"","historicalContext":"","briefDescription":"Design for a telephone sticker by Fougasse (Cyril Kenneth Bird) for the 'Careless Talk Costs Lives' campaign.  UK, ca. 1940.","bibliographicReferences":[],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[{"text":"Hitler, Adolf","id":"N1953"}],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[{"text":"Second World War","id":"V72"}],"associatedEvents":[],"contentOthers":[{"text":"telephone","id":"AAT249768"}],"contentConcepts":[{"text":"espionage","id":"x36336"},{"text":"war","id":"x35624"}],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["E.172-1976"],"accessionNumberNum":"172","accessionNumberPrefix":"E","accessionYear":1976,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-04-12","recordCreationDate":"2003-03-14","availableToBook":false}}