{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O76740"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O76740/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2006AU2868/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2006AU2868/","_alt_iiif_image":[],"imageResolution":"high","_images_meta":[{"assetRef":"2006AU2868","copyright":"©Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2006AN6905","copyright":"©Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2019LX6063","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":{"_iiif_pres":"https://iiif.vam.ac.uk/collections/O76740/manifest.json","_alt_iiif_pres":[]}},"record":{"systemNumber":"O76740","accessionNumber":"E.2172-1946","objectType":"Poster","titles":[{"title":"Be careful what you say and where you say it!","type":"assigned by artist"},{"title":"Careless Talk Costs Lives","type":"series title"}],"summaryDescription":"Fougasse was art editor of the magazine <i>Punch</i> when World War Two broke out in 1939, and he offered his services free to the British Government. He produced propaganda material for almost every ministry, and his gossiping cartoon characters injected welcome humour into propaganda posters in February 1940. Their popularity set a new tone for official mass communication. Despite an extended and illustrious career as a cartoonist, illustrator and commercial poster designer, it is probably for his 'Careless Talk Costs Lives' posters, issued by the Ministry of Information for display in public transport, that he is best known. During the War, pubs and bars were notorious hunting grounds for spies.","physicalDescription":"'Be careful what you say and where you say it!'; Portrait format poster printed in colours on a white ground. Two men chatting at a bar while Hitler's face appears superimposed on kegs, bottles, beer pumps and even in the froth on their pints of beer. Captioned below the illustration in script, then in larger letters at bottom of sheet 'Careless Talk Costs Lives'. The whole in a red line border; Colour lithograph print.","artistMakerPerson":[{"name":{"text":"Fougasse","id":"A8020"},"association":{"text":"artist","id":"AAT25103"},"note":""}],"artistMakerOrganisations":[{"name":{"text":"Ministry of Information","id":"A7822"},"association":{"text":"publisher","id":"x32600"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"colour printing ink","id":"x35423"},{"text":"paper","id":"x30308"}],"techniques":[{"text":"colour lithography","id":"AAT190525"}],"materialsAndTechniques":"Colour lithograph on paper","categories":[{"text":"Propaganda","id":"THES48902"},{"text":"Politics","id":"THES48908"},{"text":"Caricatures & Cartoons","id":"THES48983"},{"text":"Prints","id":"THES48903"},{"text":"Posters","id":"THES252963"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":["2006AU2868","2006AN6905","2019LX6063"],"imageResolution":"high","galleryLocations":[{"current":{"text":"LVLC (VA)","id":"THES49171"},"free":"","case":"MB2G","shelf":"DR105","box":""}],"partTypes":[[{"text":"poster","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"United Kingdom","id":"x29336"},"association":{"text":"published","id":"x30682"},"note":""}],"productionDates":[{"date":{"text":"1940","earliest":"1940-01-01","latest":"1940-12-31"},"association":{"text":"published","id":"x30682"},"note":""}],"associatedObjects":[{"object":{"text":"E.2167-1946","id":"O76701"},"association":"Series"},{"object":{"text":"E.2168-1946","id":"O76703"},"association":"Series"},{"object":{"text":"E.2169-1946","id":"O76709"},"association":"Series"},{"object":{"text":"E.2170-1946","id":"O76735"},"association":"Series"},{"object":{"text":"E.2171-1946","id":"O76738"},"association":"Series"},{"object":{"text":"E.2173-1946","id":"O76744"},"association":"Series"},{"object":{"text":"E.2174-1946","id":"O76746"},"association":"Series"}],"creditLine":"Given by the Ministry of Information","dimensions":[{"dimension":"Height","value":"30.5","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"sheet","note":""},{"dimension":"Width","value":"20.3","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"sheet","note":""}],"dimensionsNote":"Dimensions taken from: \r\n<u>Summary Catalogue of British Posters to 1988 in the Victoria & Albert Museum in the Department of Design, Prints & Drawing</u>. Emmett Publishing, 1990. 129 p. ISBN: 1 869934 12 1","marksAndInscriptions":[{"content":"Fougasse","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"lithography","position":"top left corner","script":"","translation":"","transliteration":"","type":"1) Signature","note":"Signature; top left corner; lithography."}],"objectHistory":"","historicalContext":"","briefDescription":"'Be careful what you say and where you say it!'; Design by 'Fougasse' (Cyril Kenneth Bird); One of the series of 'Careless Talk Costs Lives' posters issued by the Ministry of Information during the Second World War; Great Britain; 1940.","bibliographicReferences":[{"reference":{"text":"","id":""},"details":"","free":"<u>Summary Catalogue of British Posters to 1988 in the Victoria & Albert Museum in the Department of Design, Prints & Drawing</u>. Emmett Publishing, 1990. 129 p. ISBN: 1 869934 12 1"}],"production":"One of a set of eight images on the theme 'Careless Talk Costs Lives'.\n\nReason For Production: Commission","productionType":{"text":"Mass produced","id":"THES48863"},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[{"text":"Hitler, Adolf","id":"N1953"}],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[{"text":"Second World War","id":"V72"}],"associatedEvents":[],"contentOthers":[{"text":"spies","id":"x36323"},{"text":"beer","id":"x29384"},{"text":"pubs","id":"AAT5166"},{"text":"bars","id":"AAT5158"}],"contentConcepts":[{"text":"spying","id":"x36324"},{"text":"war","id":"x35624"},{"text":"Propaganda","id":"AAT55539"},{"text":"politics","id":"AAT55537"}],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["E.2172-1946"],"accessionNumberNum":"2172","accessionNumberPrefix":"E","accessionYear":1946,"otherNumbers":[{"type":{"text":"V&A microfiche","id":"THES50288"},"number":"4/D1"}],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-04-25","recordCreationDate":"2003-03-14","availableToBook":false}}