{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O76538"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O76538/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2019MA0044/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2019MA0044/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2019MA0044","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2006AM3889","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O76538","accessionNumber":"E.386-1934","objectType":"Poster","titles":[{"title":"Opfert Zum Kampf Gegen Hunger Und Kälte","type":"assigned by artist"},{"title":"Sacrifices to fight against hunger and cold. Winter Relief of the German people","type":""}],"summaryDescription":"Ludwig Hohlwein's design displays many of the typical features of Nazi poster imagery, such as the reliance on black, white and red, as well as the muscular male figure. It was produced to procure charitable aid during the new regime's first winter at a time of great economic depression. The fine example of Nazi manhood represented here is a mythical, racial ideal. Even in this poster directed towards charity there is a reference to the Nazis' absurd notion of Aryan racial supremacy.","physicalDescription":"Portrait format poster printed in red and black on creamy ground..Stylised and idealised half/ three quarter length male figure fills most of picture plane, head turned to one side framed against backdrop of swastika on a white disc, which appears like a halo. In hand held to chest, holds a bowl of live flame, from the other, falling at his side, three coins fall. Captioned at bottom right,  and below this Winterhilfswerk Des Deutschen Volkes 1933-4 [Winter relief work of the German Nation 1933-4].","artistMakerPerson":[{"name":{"text":"Hohlwein, Ludwig","id":"A7773"},"association":{"text":"designer","id":"AAT25190"},"note":""}],"artistMakerOrganisations":[{"name":{"text":"Drucker Einbild Dienst G.M.B.H.","id":"A7987"},"association":{"text":"printer","id":"x30811"},"note":""},{"name":{"text":"Reichskulturkammer","id":"A7989"},"association":{"text":"publisher","id":"x32600"},"note":""},{"name":{"text":"Nationalsozialistische Deutsche Arbeiterpartei","id":"AUTH329431"},"association":{"text":"issuer","id":"x30790"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"printing ink","id":"AAT187371"},{"text":"paper","id":"x30308"}],"techniques":[{"text":"colour lithography","id":"AAT190525"}],"materialsAndTechniques":"Lithograph in red and black","categories":[{"text":"Propaganda","id":"THES48902"},{"text":"Politics","id":"THES48908"},{"text":"Prints","id":"THES48903"},{"text":"Posters","id":"THES252963"}],"styles":[{"text":"Modernist","id":"AAT21474"}],"collectionCode":{"text":"PDP","id":"THES48595"},"images":["2019MA0044","2006AM3889"],"imageResolution":"low","galleryLocations":[{"current":{"text":"LVLE","id":"THES49657"},"free":"","case":"DR","shelf":"63","box":""}],"partTypes":[[{"text":"poster","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"Berlin (city)","id":"x28746"},"association":{"text":"printed","id":"AAT53319"},"note":""},{"place":{"text":"Germany","id":"x28873"},"association":{"text":"published","id":"x30682"},"note":""}],"productionDates":[{"date":{"text":"1933","earliest":"1933-01-01","latest":"1933-12-31"},"association":{"text":"published","id":"x30682"},"note":""}],"associatedObjects":[],"creditLine":"Given by C. H. Gibbs-Smith. Reproduced courtesy of DACS 1997","dimensions":[{"dimension":"Height","value":"1140","unit":"mm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"sheet","note":""},{"dimension":"Width","value":"742","unit":"mm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"sheet","note":""}],"dimensionsNote":"","marksAndInscriptions":[{"content":"Drucker Einbild Dienst g.m.b.h. Berlin.....[end of lettering, possibly postcode, not legible].","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"German","medium":"","method":"lithography","position":"bottom right corner","script":"","translation":"Einbild Printers Service Ltd.","transliteration":"","type":"Distributor's identification","note":"Distributor's identification; German; bottom right corner; lithography"}],"objectHistory":"","historicalContext":"","briefDescription":"'Opfert zum Kampf gegen Hunger und Kälte. Winterhilfswerk des Deutschen Volkes 1933- 34,' poster, designed by Ludwig Hohlwein, printed by Drucker Einbild Dienst G.M.B.H., published by Reichskulturkammer and issed by the Nazi Party, Munich, 1933.","bibliographicReferences":[{"reference":{"text":"","id":""},"details":"","free":"<u>Victoria & Albert Museum Department of Engraving, Illustration and Design & Department of Paintings Accessions 1934</u> London: Published under the Authority of the Board of Education, 1935"}],"production":"Printers name (Einbild?) not clearly legible.\n\nReason For Production: Commission","productionType":{"text":"Mass produced","id":"THES48863"},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[{"text":"men","id":"AAT25928"},{"text":"Aryan","id":"AAT18874"},{"text":"swastika","id":"AAT10082"}],"contentConcepts":[{"text":"Hunger","id":"x36273"},{"text":"National socialism","id":"AAT55524"},{"text":"Social deprivation","id":"x36274"},{"text":"charity","id":"x32538"},{"text":"Racism","id":"x35452"},{"text":"idealism","id":"AAT55965"},{"text":"propaganda","id":"AAT55539"}],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["E.386-1934"],"accessionNumberNum":"386","accessionNumberPrefix":"E","accessionYear":1934,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-04-25","recordCreationDate":"2003-03-11","availableToBook":false}}