{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O76349"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O76349/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2006AP6603/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2006AP6603/","_alt_iiif_image":[],"imageResolution":"high","_images_meta":[{"assetRef":"2006AP6603","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2017JY0740","copyright":"©Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2019LX6074","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":{"_iiif_pres":"https://iiif.vam.ac.uk/collections/O76349/manifest.json","_alt_iiif_pres":[]}},"record":{"systemNumber":"O76349","accessionNumber":"E.379-1921","objectType":"Poster","titles":[{"title":"\"A Gaiety Girl\"","type":"assigned by artist"}],"summaryDescription":"<b>Object Type</b><br>This poster is a colour lithograph.  A lithograph is a picture made by printing from a flat surface (traditionally stone, now often a metal plate), on which the artist draws or paints the original design with a greasy substance like chalk. The surface is next prepared, moistened and inked; the greasy printing ink adheres to the design, which is then printed onto a sheet of paper.  To make a colour lithograph, a separate printing surface is required for each colour.<br><br><b>Subjects Depicted</b><br>Dudley Hardy's exuberant image of a dancing girl was designed to advertise a production of the musical <i>A Gaiety Girl</i> at the Prince of Wales Theatre, London.  With her  brilliant red dress and shoes, black sash and stockings, and whirling ribbons and petticoat, this figure exudes vitality and fun. Hardy's fluent line and simplified colours capture the essence of his subject, and strike a distinctive note.<br><br><b>People</b><br>Dudley Hardy made his name originally as a painter and illustrator. His bold venture into poster design in the 1890s gave him scope for all sorts of unconventional ideas.  Although he was influenced by designers of  the French `artistic' poster, such as Jules Chéret, he developed a characteristically English approach with his simplified style and integrated lettering. After his initial success with a poster nicknamed 'The Yellow Girl', advertising the <i>To-Day</i> magazine, many of his earliest posters were commissioned  for theatrical productions by the well-known firm of publishers Waterlow & Sons.","physicalDescription":"\"A Gaiety Girl\". Colour lithograph poster featuring a dancing girl wearing a bright red dress, advertising a production of the musical comedy performed by George Edwards' Company, first produced at the Prince of Wales Theatre, London, 14 October 1883.","artistMakerPerson":[{"name":{"text":"Hardy, Dudley","id":"A5417"},"association":{"text":"artist","id":"AAT25103"},"note":""}],"artistMakerOrganisations":[{"name":{"text":"David Allen & Sons","id":"A9085"},"association":{"text":"printers (people)","id":"AAT25732"},"note":""}],"artistMakerPeople":[],"materials":[],"techniques":[{"text":"colour lithography","id":"AAT190525"}],"materialsAndTechniques":"Colour lithograph","categories":[{"text":"Entertainment & Leisure","id":"THES48959"},{"text":"Prints","id":"THES48903"},{"text":"Advertising","id":"THES49001"},{"text":"Posters","id":"THES252963"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":["2006AP6603","2017JY0740","2019LX6074"],"imageResolution":"high","galleryLocations":[{"current":{"text":"514","id":"THES49549"},"free":"","case":"TABLE","shelf":"","box":""}],"partTypes":[[{"text":"poster","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"United Kingdom","id":"x29336"},"association":{"text":"printed","id":"AAT53319"},"note":""}],"productionDates":[{"date":{"text":"1893","earliest":"1893-01-01","latest":"1893-12-31"},"association":{"text":"printed","id":"AAT53319"},"note":""}],"associatedObjects":[{"object":{"text":"E.381-1921","id":"O705670"},"association":""},{"object":{"text":"E.380-1921","id":"O705671"},"association":""}],"creditLine":"Given by Mrs J.T. Clarke","dimensions":[{"dimension":"Height","value":"2240","unit":"mm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"1000","unit":"mm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"Dimensions checked: Measured; 22/08/2000 by Paper Cons","marksAndInscriptions":[],"objectHistory":"Designed by Dudley Hardy (born in Sheffield, 1867, died in  London, 1922); printed by Waterlow & Sons Ltd., London","historicalContext":"","briefDescription":"\"A Gaiety Girl\". Colour lithograph poster featuring a dancing girl wearing a red dress, advertising a production of the musical comedy performed by George Edwards' Company. Design by Dudley Hardy. Great Britain. 1893.","bibliographicReferences":[{"reference":{"text":"","id":""},"details":"","free":"<u>Summary Catalogue of British Posters to 1988 in the Victoria & Albert Museum in the Department of Design, Prints & Drawing</u>. Emmett Publishing, 1990. 129 p. ISBN: 1 869934 12 1"},{"reference":{"text":"","id":""},"details":"","free":"Malhotra, R. and Thon, C., eds. <u>Das frühe Plakat in Europa und den USA: Ein Bestandskatalog, Band I, Grossbritannien; Vereinigte Staaten von Nordamerika</u>. Berlin. 1973."},{"reference":{"text":"Exhibition of British and foreign posters","id":"AUTH411794"},"details":"","free":"No. 47 in the catalogue for the V&A 'Exhibition of British and foreign posters' (1931)"}],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[{"text":"dancers","id":"AAT25653"},{"text":"figures","id":"AAT189808"},{"text":"girls","id":"AAT247581"}],"contentConcepts":[{"text":"theatre","id":"x32431"}],"contentLiteraryRefs":[],"galleryLabels":[{"text":"British Galleries:\nThe designer Dudley Hardy was known as a pioneer of the `artistic' poster, influenced by French artists like Jules Ch‚ret (1836-1932). Bold outlines, vibrant colours and integrated lettering typify Hardy's work. For the opening production of 'A Gaiety Girl', the manager festooned the outer walls of the Prince of Wales Theatre, London with a whole frieze of these posters.","date":{"text":"27/03/2003","earliest":"2003-03-27","latest":"2003-03-27"}}],"partNumbers":["E.379-1921"],"accessionNumberNum":"379","accessionNumberPrefix":"E","accessionYear":1921,"otherNumbers":[{"type":{"text":"V&A microfiche","id":"THES50288"},"number":"17/A11"}],"copyNumber":"","aspects":["WHOLE"],"assets":["2019LP5250","2019LR5060","2019LV6273"],"recordModificationDate":"2026-01-23","recordCreationDate":"2003-03-10","availableToBook":false}}