{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O76331"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O76331/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2006AV7043/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2006AV7043/","_alt_iiif_image":[],"imageResolution":"high","_images_meta":[{"assetRef":"2006AV7043","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2019LY9513","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":{"_iiif_pres":"https://iiif.vam.ac.uk/collections/O76331/manifest.json","_alt_iiif_pres":[]}},"record":{"systemNumber":"O76331","accessionNumber":"E.515-1939","objectType":"Poster","titles":[{"title":"La Dame Aux Camélias","type":"assigned by artist"}],"summaryDescription":"This poster advertises the great French actress Sarah Bernhardt in the play <i>La Dame aux Camélias</i> at the Théâtre de la Renaissance, Paris, in 1896. The play was based on the novel published in 1848 by Alexander Dumas (1824-1895). The tragic role of Marguerite Gautier was one of Bernhardt's greatest successes, and she used this poster again when touring the play in the United States. Bernhardt loved Alphonse Mucha's exotic and romantic vision of her, and in 1895 she contracted him for six years to design posters, sets and costumes for her productions.","physicalDescription":"Poster","artistMakerPerson":[{"name":{"text":"Mucha, Alphonse","id":"A5481"},"association":{"text":"artist","id":"AAT25103"},"note":""}],"artistMakerOrganisations":[{"name":{"text":"Imprimerie F. Champenois","id":"A7965"},"association":{"text":"printers (people)","id":"AAT25732"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"lithographic ink","id":"AAT187750"}],"techniques":[{"text":"colour lithography","id":"AAT190525"}],"materialsAndTechniques":"Colour lithograph","categories":[{"text":"Posters","id":"THES252963"},{"text":"Advertising","id":"THES49001"},{"text":"Prints","id":"THES48903"}],"styles":[{"text":"Art Nouveau","id":"AAT21430"}],"collectionCode":{"text":"PDP","id":"THES48595"},"images":["2006AV7043","2019LY9513"],"imageResolution":"high","galleryLocations":[{"current":{"text":"315","id":"THES49535"},"free":"","case":"Exp","shelf":"","box":""}],"partTypes":[[{"text":"poster","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"Paris","id":"x29068"},"association":{"text":"issued","id":"x45592"},"note":""}],"productionDates":[{"date":{"text":"1896","earliest":"1896-01-01","latest":"1896-12-31"},"association":{"text":"printed","id":"AAT53319"},"note":""}],"associatedObjects":[],"creditLine":"Given by Mr Noel D. Sheffield","dimensions":[{"dimension":"Height","value":"2085","unit":"mm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"785","unit":"mm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[],"objectHistory":"","historicalContext":"","briefDescription":"Alphonse Mucha. La Dame Aux Camélias poster, 1896.","bibliographicReferences":[{"reference":{"text":"Greenhalgh, Paul (Ed.), Art Nouveau: 1890-1914 . London: V&A Publications, 2000","id":"AUTH352192"},"details":"","free":""},{"reference":{"text":"","id":""},"details":"","free":"<u>Victoria and Albert Museum, Department of Engraving, Illustration and Design & Department of Paintings, Accessions 1939</u>, published under the Authority of the Ministry of Education, London, 1950"}],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[{"text":"Bernhardt, Sarah","id":"N1922"}],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[{"text":"camellia (flower)","id":"x36338"}],"contentConcepts":[],"contentLiteraryRefs":["La Dame aux Camélias by Alexander Dumas"],"galleryLabels":[{"text":"Poster: La Dame aux Camélias\n1896\n\nTheatre posters were important in the development of graphic design in the late 19th century. Alphonse Mucha's posters for the actress Sarah Bernhardt, with their flowing lines and opulent colouring, represent the peak of Art Nouveau graphics. In creating these languid, glamorous women for advertising posters, Mucha successfully devised aspirational images for commercial purposes.\n\nFrance; Paris; designed by Alphonse Mucha; printed by Imprimerie F. Champenois\nColour Lithograph on paper\n\nMuseum no. E.515-1939\nGift of Mr Noel D. Sheffield FRIBA\n","date":{"text":"","earliest":null,"latest":null}}],"partNumbers":["E.515-1939"],"accessionNumberNum":"515","accessionNumberPrefix":"E","accessionYear":1939,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2026-04-01","recordCreationDate":"2003-03-10","availableToBook":false}}