{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O76234"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O76234/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2006AU2286/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2006AU2286/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2006AU2286","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2019LJ4834","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O76234","accessionNumber":"E.884-1997","objectType":"poster","titles":[{"title":"I have worked hard to improve English football. Now it must be destroyed","type":"assigned by artist"}],"summaryDescription":"This is a poster for Nike sportswear. Young people are Nike’s target market, and therefore their agency decided to use the ‘cool’ image of the street, an essential part of youth culture. For the British market, they concentrated on posters ‘with attitude’. Stock photographs of leading sportsmen and women are given a creative edge by the design and powerful directness of the captions. These often emphasise the athletes’ single-minded determination and egotism.","physicalDescription":"Poster depicting on the left a head and shoulders portrait of a man with his head down but looking straight at the camera, in front of a background of blue, white, red. On the right is white copy 'I have worked hard to improve English football. Now it must be destroyed' with the Nike logo below, on red background","artistMakerPerson":[{"name":{"text":"Shearer, Paul","id":"A7934"},"association":{"text":"art director","id":"AAT25102"},"note":""},{"name":{"text":"Jack, Rob","id":"A7935"},"association":{"text":"copy director","id":"x36191"},"note":""}],"artistMakerOrganisations":[{"name":{"text":"Simons Palmer Denton Clemmow & Johnson","id":"A7971"},"association":{"text":"advertising agency","id":"x36037"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"printing ink","id":"AAT187371"},{"text":"paper","id":"x30308"}],"techniques":[{"text":"offset colour lithograph","id":"x39479"}],"materialsAndTechniques":"Colour offset lithograph on paper","categories":[{"text":"Prints","id":"THES48903"},{"text":"Sport","id":"THES48893"},{"text":"Fashion","id":"THES48957"},{"text":"Posters","id":"THES252963"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":["2006AU2286","2019LJ4834"],"imageResolution":"low","galleryLocations":[{"current":{"text":"LVLC","id":"THES49171"},"free":"","case":"Y","shelf":"73","box":"D"}],"partTypes":[[{"text":"poster","id":"AAT27221"}],[{"text":"advertising","id":"AAT54347"}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"United Kingdom","id":"x29336"},"association":{"text":"printed","id":"AAT53319"},"note":""}],"productionDates":[{"date":{"text":"1996","earliest":"1996-01-01","latest":"1996-12-31"},"association":{"text":"printed","id":"AAT53319"},"note":""}],"associatedObjects":[],"creditLine":"Given by Simons Palmer Denton Clemmow & Johnson. Reproduced courtesy of Nike","dimensions":[{"dimension":"Height","value":"382","unit":"mm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"762","unit":"mm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[],"objectHistory":"","historicalContext":"","briefDescription":"Poster designed by Simons Palmer Denton Clemmow & Johnson, entitled 'I have worked hard to improve English football. Now it must be destroyed', featuring the footballer Eric Cantona, issued by sportswear manufacturers Nike, printer's proof.  British, 1996","bibliographicReferences":[{"reference":{"text":"","id":""},"details":"","free":"Taken from R.P. 1997/907 Acquisition Form"},{"reference":{"text":"","id":""},"details":"","free":"Taken from R.P. 1997/907 Catalogue Sheet"},{"reference":{"text":"","id":""},"details":"","free":"Margaret Timmers, <u>The Power of the Poster</u>. London 1998, ill. p.216"}],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[{"text":"Cantona, Eric","id":"N1915"}],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[{"text":"sports clothing","id":"AAT221269"}],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["E.884-1997"],"accessionNumberNum":"884","accessionNumberPrefix":"E","accessionYear":1997,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-04-12","recordCreationDate":"2003-03-07","availableToBook":false}}