{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O76224"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O76224/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2019LX6066/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2019LX6066/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2019LX6066","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O76224","accessionNumber":"E.141-1986","objectType":"Poster","titles":[{"title":"Labour Still Isn't Working.","type":"assigned by artist"}],"summaryDescription":"The controversial and memorable 'Labour Isn't Working' image was created for a Conservative Party poster and cinema campaign in 1978, in anticipation of a general election. Reissued in 1979 - election year - as 'Labour Still Isn't Working', it preyed on one of modern life's widespread anxieties, that of the fear of unemployment. It is often claimed that this poster was a factor in the fall of Prime Minister James Callaghan's Labour Party government and its replacement by a Conservative government led by Margaret Thatcher.","physicalDescription":"Landscape format poster printed in colours. Photo montage. A snake of people across the sheet, passing beneath a sign on the left  reading Unemployment Office. Above them the caption reading Labour Still Isn't Working in bold black type. at the bottom right, the legend 'Britain's Better Off  With The Conservatives.'","artistMakerPerson":[{"name":{"text":"Rutherford, Andrew","id":"A7927"},"association":{"text":"copywriter","id":"x36039"},"note":""},{"name":{"text":"Walsh, Martyn","id":"A7930"},"association":{"text":"art director","id":"AAT25102"},"note":""},{"name":{"text":"Cramp, Bob","id":"A4196"},"association":{"text":"photographer","id":"AAT25687"},"note":""}],"artistMakerOrganisations":[{"name":{"text":"Saatchi & Saatchi","id":"A7931"},"association":{"text":"advertising agency","id":"x36037"},"note":""},{"name":{"text":"The Conservative Party","id":"C2072"},"association":{"text":"publisher","id":"x32600"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"printing ink","id":"AAT187371"},{"text":"paper","id":"x30308"}],"techniques":[{"text":"colour offset lithography","id":"x34962"}],"materialsAndTechniques":"Colour offset lithograph","categories":[{"text":"Politics","id":"THES48908"},{"text":"Propaganda","id":"THES48902"},{"text":"Posters","id":"THES252963"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":["2019LX6066"],"imageResolution":"low","galleryLocations":[{"current":{"text":"LVLC","id":"THES49171"},"free":"","case":"MB2F","shelf":"DR77","box":"BRITISH MUSEUM POSTERS"}],"partTypes":[[{"text":"poster","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"Great Britain","id":"x32019"},"association":{"text":"published","id":"x30682"},"note":""}],"productionDates":[{"date":{"text":"1979","earliest":"1979-01-01","latest":"1979-12-31"},"association":{"text":"published","id":"x30682"},"note":""}],"associatedObjects":[],"creditLine":"Given by the Conservative Central Office. Reproduced courtesy of Bob Cramp","dimensions":[{"dimension":"Height","value":"508","unit":"mm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"sheet","note":""},{"dimension":"Width","value":"1018","unit":"mm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"sheet","note":""}],"dimensionsNote":"","marksAndInscriptions":[{"content":"Published by the Conservative Central Office, 22 Smith Square, Westminster, London SW1P  3HH","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"offset lithography","position":"Bottom left","script":"","translation":"","transliteration":"","type":"Distributor's identification","note":"Distributor's identification; Bottom left; offset lithography"},{"content":"Printed by Lonsdale & Bartholemew Ltd. Forester St. Netherfield, Nottingham NG4 2LL","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"offset lithography","position":"Lower left","script":"","translation":"","transliteration":"","type":"Maker's identification","note":"Maker's identification; Lower left; offset lithography"}],"objectHistory":"","historicalContext":"","briefDescription":"Poster entitled \"Labour Still Isn't Working\", issued by the Conservative Party.  UK, 1979.","bibliographicReferences":[],"production":"","productionType":{"text":"Proof","id":"THES48870"},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[{"text":"The General Election 1979","id":"V197"}],"associatedEvents":[],"contentOthers":[{"text":"queues","id":"x36328"}],"contentConcepts":[{"text":"politics","id":"AAT55537"},{"text":"unemployment","id":"AAT55709"},{"text":"political parties","id":"x36199"}],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["E.141-1986"],"accessionNumberNum":"141","accessionNumberPrefix":"E","accessionYear":1986,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-04-12","recordCreationDate":"2003-03-07","availableToBook":false}}