{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O76203"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O76203/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2006AU2859/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2006AU2859/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2006AU2859","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2019LX6060","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O76203","accessionNumber":"E.2914-1995","objectType":"Poster","titles":[{"title":"VD. The 'easy' girlfriend","type":"assigned by artist"}],"summaryDescription":"The British Ministry of Health's campaign against the spread of venereal disease (VD) during the Second World War of 1939-1945 warned men in the armed forces of the risks involved in casual sex, particularly when undertaken with promiscuous ('easy') women or prostitutes. 'VD. The \"easy\" girlfriend' is a grim reminder of the ever-presence of syphilis in what seems a macabre trio of death (symbolised by the skull), exotic sexual encounter (in the fleshy , sexual orchid) and feminine attraction (the pink veil).","physicalDescription":"Portrait format poster.Black ground. Upper right corner the letters VD printed in grey; to the upper left a skull wearing a floral and netted pink hat, with the words \"Hello boyfriend, coming MY way?\" Below, a text printed in white on a grey ground : \"The 'easy' girlfriend ....\" warns of the dangers of venereal disease and advises treatment.","artistMakerPerson":[{"name":{"text":"Mount, Reginald","id":"A7806"},"association":{"text":"designer","id":"AAT25190"},"note":""}],"artistMakerOrganisations":[{"name":{"text":"Ministry of Information","id":"A7822"},"association":{"text":"publisher","id":"x32600"},"note":""},{"name":{"text":"Ministry of Health and Central Council of Health Education","id":"A7921"},"association":{"text":"publisher","id":"x32600"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"printing ink","id":"AAT187371"},{"text":"paper","id":"x30308"}],"techniques":[{"text":"colour lithography","id":"AAT190525"}],"materialsAndTechniques":"Colour lithograph","categories":[{"text":"Health","id":"THES48942"},{"text":"Prints","id":"THES48903"},{"text":"Propaganda","id":"THES48902"},{"text":"Posters","id":"THES252963"}],"styles":[{"text":"20th century second quarter","id":"x36093"}],"collectionCode":{"text":"PDP","id":"THES48595"},"images":["2006AU2859","2019LX6060"],"imageResolution":"low","galleryLocations":[{"current":{"text":"LVLC (VA)","id":"THES49171"},"free":"","case":"Y","shelf":"70","box":"D"}],"partTypes":[[{"text":"poster","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"United Kingdom","id":"x29336"},"association":{"text":"published","id":"x30682"},"note":""}],"productionDates":[{"date":{"text":"ca. 1943-1944","earliest":"1938-01-01","latest":"1947-12-31"},"association":{"text":"published","id":"x30682"},"note":""}],"associatedObjects":[],"creditLine":"Given by Edwin Embleton MBE","dimensions":[{"dimension":"Height","value":"378","unit":"mm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"sheet","note":""},{"dimension":"Width","value":"254","unit":"mm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"sheet","note":""}],"dimensionsNote":"","marksAndInscriptions":[{"content":"VD Hello boy friend, coming MY way? The 'easy' girl-friend spreads Syphilis and Gonorrhoea, which unless properly treated may result in blindness, insanity, paralysis, premature death IF YOU HAVE RUN THE RISK, GET SKILLED TREATMENT AT ONCE. TREATMENT IS FREE AND CONFIDENTIAL","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":""}],"objectHistory":"","historicalContext":"","briefDescription":"Poster by Reginald Mount for an anti-VD campaign - 'Hello Boyfriend, Coming My Way'.  UK, 1943-44.","bibliographicReferences":[],"production":"Produced by the Ministry of Information for the Ministry of Health and the Central Council of Health Education\n\nReason For Production: Commission","productionType":{"text":"Mass produced","id":"THES48863"},"contentDescription":"","contentPlaces":[{"text":"United Kingdom","id":"x29336"}],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[{"text":"Second World War","id":"V72"}],"associatedEvents":[],"contentOthers":[{"text":"skulls","id":"AAT191856"},{"text":"Costume:hats","id":"x36186"},{"text":"women","id":"AAT236017"},{"text":"servicemen","id":"AAT25450"},{"text":"prostitutes","id":"AAT189023"}],"contentConcepts":[{"text":"Venereal Disease","id":"x36184"},{"text":"Health and Safety","id":"x36185"},{"text":"Sexuality","id":"AAT55187"},{"text":"prostitution","id":"x33906"},{"text":"propaganda","id":"AAT55539"}],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["E.2914-1995"],"accessionNumberNum":"2914","accessionNumberPrefix":"E","accessionYear":1995,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-04-12","recordCreationDate":"2003-03-07","availableToBook":false}}