{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O76153"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O76153/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2006AM3723/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2006AM3723/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2006AM3723","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2014HC8288","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O76153","accessionNumber":"S.2806-1995","objectType":"Poster","titles":[{"title":"High Flyer, Low Profile","type":"assigned by artist"}],"summaryDescription":"This poster advertised the English National Opera Company at the London Coliseum in 1989, featuring the flyman, Micky Titchmarsh. The idea of creating posters that featured photographs of theatre staff instead of performers was the result of a brain-storming session between the marketing and press departments of the English National Opera. Their aim was to promote the accessibility of opera and was brilliantly executed in this campaign, which featured images by some of the best theatre photographers.","physicalDescription":"The poster concentrates on the image of the flyman Micky Titchmarch and the title <i>High Flyer, Low Profile</i>, but also features the ENO slogan: 'Noted for the company we keep' and an advertisement for Prokofiev's <i>The Love for Three Oranges</i> (sic), opening at the London Coliseum on 6 December 1989.","artistMakerPerson":[{"name":{"text":"Coffey, Sue","id":"A7903"},"association":{"text":"designers","id":"AAT25190"},"note":""},{"name":{"text":"Crickmay, Anthony","id":"A7904"},"association":{"text":"photographers","id":"AAT25687"},"note":""}],"artistMakerOrganisations":[{"name":{"text":"ENO Graphic Design Studio","id":"A32352"},"association":{"text":"designers","id":"AAT25190"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"printing ink","id":"AAT187371"},{"text":"paper","id":"x30308"}],"techniques":[{"text":"printing","id":"x38646"},{"text":"offset lithography","id":"AAT192900"}],"materialsAndTechniques":"Printing ink on paper","categories":[{"text":"Entertainment & Leisure","id":"THES48959"},{"text":"Advertising","id":"THES49001"},{"text":"Posters","id":"THES252963"},{"text":"Theatre","id":"THES250537"}],"styles":[],"collectionCode":{"text":"T&P","id":"THES48602"},"images":["2006AM3723","2014HC8288"],"imageResolution":"low","galleryLocations":[{"current":{"text":"106","id":"THES49925"},"free":"","case":"WE","shelf":"","box":""}],"partTypes":[[{"text":"posters","id":"AAT27221"}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"Great Britain","id":"x32019"},"association":{"text":"printed","id":"AAT53319"},"note":""}],"productionDates":[{"date":{"text":"1989","earliest":"1989-01-01","latest":"1989-12-31"},"association":{"text":"printed","id":"AAT53319"},"note":""}],"associatedObjects":[],"creditLine":"Reproduced courtesy of the ENO/Anthony Crickmay","dimensions":[{"dimension":"Height","value":"76","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"51","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[],"objectHistory":"","historicalContext":"","briefDescription":"Poster advertising the English National Opera at the London Coliseum Theatre featuring the flyman Micky Titchmarsh. Poster designed by Sue Coffey using a photograph by Anthony Crickmay.","bibliographicReferences":[],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[{"text":"London Coliseum","id":"x34667"}],"associatedPlaces":[],"contentPerson":[{"text":"Titchmarsh, Micky","id":"N10478"}],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[{"text":"Gallery rotation, 2020\n\nPOSTER FOR THE ENGLISH NATIONAL OPERA\r\n1989\n\r\nThe English National Opera’s 1989 season poster featured flyman Micky Titchmarsh, whose job was to ‘fly’ the stage cloths in and out for each change of scenery. The company’s poster campaign featured a range of theatre staff instead of performers, in the hope of making opera more accessible. Renowned photographer Anthony Crickmay was employed to create the series of portraits.\n\r\nDesigned by Sue Coffey, photograph by Anthony Crickmay\r\nPrinting ink on paper\r\nMuseum no. S.2806-1995\r\n","date":{"text":"2020","earliest":"2020-01-01","latest":"2020-12-31"}}],"partNumbers":["S.2806-1995"],"accessionNumberNum":"2806","accessionNumberPrefix":"S","accessionYear":1995,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":["2019LU7356"],"recordModificationDate":"2025-10-13","recordCreationDate":"2003-03-06","availableToBook":false}}