{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O76080"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O76080/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2013GT7707/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2013GT7707/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2013GT7707","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2006AU2275","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O76080","accessionNumber":"E.2207-1997","objectType":"Poster","titles":[{"title":"Man dying of AIDS","type":"popular title"}],"summaryDescription":"This is a poster for the clothing company Benetton. Benetton has used ‘global issues’ in its posters since the 1980s. It sees campaigns both as a means of advertising and as a focus for discussing the principal social and political issues of our time. Through their universal impact, the campaigns win the attention of the public and stand out from the general mass of media images. This makes for successful advertising. But their publicity attracts both controversy and acclaim, the latter in the form of advertising prizes. In 1992 Benetton began using already published documentary photography. The image of the dying AIDS activist David Kirby caused outrage, despite the fact that the photograph had already been published and Kirby’s family had given their permission. It was felt that the association of such a tragic image with the sale of jumpers was distasteful.","physicalDescription":"Poster reproducing an image by Therese Frare depicting David Kirby, a gay activist from Ohio, in an AIDS hospice in  Columbus called Pater Noster House, surrounded by his family on the day of his death in November, 1990.","artistMakerPerson":[{"name":{"text":"Frare, Therese","id":"A7891"},"association":{"text":"photographer","id":"AAT25687"},"note":""},{"name":{"text":"Toscani, Oliviero","id":"A7830"},"association":{"text":"concept","id":"x36192"},"note":""}],"artistMakerOrganisations":[{"name":{"text":"United Colours of Benetton","id":"A4578"},"association":{"text":"commissioned","id":"x28662"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"printing ink","id":"AAT187371"}],"techniques":[{"text":"printing","id":"AAT53319"}],"materialsAndTechniques":"Colour offset lithograph on paper","categories":[{"text":"Prints","id":"THES48903"},{"text":"Death","id":"THES48970"},{"text":"Fashion","id":"THES48957"},{"text":"Health","id":"THES48942"},{"text":"Posters","id":"THES252963"},{"text":"Gender and Sexuality","id":"THES48940"},{"text":"Interiors","id":"THES48933"},{"text":"Household objects","id":"THES48939"},{"text":"Shekou","id":"THES279777"},{"text":"Values of Design","id":"THES279818"},{"text":"Design Society","id":"THES279819"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":["2013GT7707","2006AU2275"],"imageResolution":"low","galleryLocations":[{"current":{"text":"LVLC","id":"THES49171"},"free":"","case":"Y","shelf":"84","box":"C"}],"partTypes":[[{"text":"poster","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"Italy","id":"x28927"},"association":{"text":"printed","id":"AAT53319"},"note":""}],"productionDates":[{"date":{"text":"1992","earliest":"1992-01-01","latest":"1992-12-31"},"association":{"text":"printed","id":"AAT53319"},"note":""}],"associatedObjects":[{"object":{"text":"E.924-1996","id":"O1043401"},"association":"Original"}],"creditLine":"Given by Benetton. Copyright Oliviero Toscani/United Colors of Benetton","dimensions":[{"dimension":"Height","value":"299","unit":"mm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"422","unit":"mm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[],"objectHistory":"One of a group of 56 posters donated by the Benetton Group, E.2155 to E.2210-1997","historicalContext":"","briefDescription":"'Man dying of AIDS', advertising poster for Benetton; Italy, 1992","bibliographicReferences":[],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[{"text":"advertisements","id":"AAT193993"},{"text":"family","id":"AAT55474"},{"text":"","id":""},{"text":"hospitals","id":"AAT6676"},{"text":"death","id":"AAT151836"}],"contentConcepts":[{"text":"illness","id":"AAT189799"}],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["E.2207-1997"],"accessionNumberNum":"2207","accessionNumberPrefix":"E","accessionYear":1997,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-09-09","recordCreationDate":"2003-03-05","availableToBook":false}}