{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O75995"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O75995/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2018LD3941/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2018LD3941/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2018LD3941","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2006AU2683","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O75995","accessionNumber":"E.720-1978","objectType":"Poster","titles":[{"title":"Which Kind of Alphabet Do You Like?","type":"assigned by artist"}],"summaryDescription":"After the Second World War ended in 1945, the British Government commissioned many 'welfare' posters for an extended range of social responsibilities. However, before the War the initiative had usually been taken by charities and campaigning bodies. This poster by the Health and Cleanliness Council draws a connection, in the style of a children's book, between cleanliness and happiness.","physicalDescription":"'Which Kind of Alphabet Do You Like?' Poster issued by the Health and Cleanliness Council, London; Colour lithograph. \r\nPortrait format poster printed in colours, predominantly red and black on white/cream ground.Two parallel  vertical strips of letters: A-M and N-Z each illustrated  with images of children exhibiting an alphabetical list of  moods: on the left side of each strip 'bad' moods and on the right, 'good' moods. At the top of the sheet a red banner with the legend ''Which Kind Of Alphabet Do You Like?' and at the bottom a similar banner with the legend Where There's Dirt There's Danger.'","artistMakerPerson":[{"name":{"text":"Braddell, Dorothy","id":"A7860"},"association":{"text":"designer","id":"AAT25190"},"note":""}],"artistMakerOrganisations":[{"name":{"text":"Health and Cleanliness Council","id":"A7861"},"association":{"text":"publisher","id":"x32600"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"printing ink","id":"AAT187371"},{"text":"paper","id":"x30308"}],"techniques":[{"text":"colour lithography","id":"AAT190525"}],"materialsAndTechniques":"Colour lithograph","categories":[{"text":"Health","id":"THES48942"},{"text":"Children & Childhood","id":"THES48980"},{"text":"Propaganda","id":"THES48902"},{"text":"Prints","id":"THES48903"},{"text":"Posters","id":"THES252963"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":["2018LD3941","2006AU2683"],"imageResolution":"low","galleryLocations":[{"current":{"text":"LVLC (VA)","id":"THES49171"},"free":"","case":"Y","shelf":"63","box":"17"}],"partTypes":[[{"text":"poster","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"United Kingdom","id":"x29336"},"association":{"text":"published","id":"x30682"},"note":""}],"productionDates":[{"date":{"text":"1920s","earliest":"1920-01-01","latest":"1929-12-31"},"association":{"text":"published","id":"x30682"},"note":""}],"associatedObjects":[],"creditLine":"Given by Mrs. Dorothy Darcy Braddell","dimensions":[{"dimension":"Height","value":"1013","unit":"mm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"sheet","note":""},{"dimension":"Width","value":"756","unit":"mm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"sheet","note":""},{"dimension":"Height","value":"101.4","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"from catalogue (see below)","note":""},{"dimension":"Width","value":"75.6","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"from catalogue (see below)","note":""}],"dimensionsNote":"Second set of dimensions taken from: \r\n<u>Summary Catalogue of British Posters to 1988 in the Victoria & Albert Museum in the Department of Design, Prints & Drawing</u>. Emmett Publishing, 1990. 129 p. ISBN: 1 869934 12 1","marksAndInscriptions":[{"content":"Issue By The Health And Cleanliness Council, 5 Tavistock Square, London.W.C.1.","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"Lithography","position":"bottom margin","script":"","translation":"","transliteration":"","type":"Distributor's identification","note":"Distributor's identification; bottom margin; Lithography"}],"objectHistory":"","historicalContext":"","briefDescription":"'Which Kind of Alphabet Do You Like?' Poster; Colour lithograph; Design by Dorothy Braddell; Issued by the Health and Cleanliness Council, London; Great Britain; 1920s.","bibliographicReferences":[{"reference":{"text":"","id":""},"details":"","free":"<u>Summary Catalogue of British Posters to 1988 in the Victoria & Albert Museum in the Department of Design, Prints & Drawing</u>. Emmett Publishing, 1990. 129 p. ISBN: 1 869934 12 1"}],"production":"Reason For Production: Commission","productionType":{"text":"Mass produced","id":"THES48863"},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[{"text":"alphabets","id":"AAT255216"}],"contentConcepts":[{"text":"cleanliness","id":"x36156"},{"text":"propaganda","id":"AAT55539"}],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["E.720-1978"],"accessionNumberNum":"720","accessionNumberPrefix":"E","accessionYear":1978,"otherNumbers":[{"type":{"text":"V&A microfiche","id":"THES50288"},"number":"4/G5"}],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-04-07","recordCreationDate":"2003-03-05","availableToBook":false}}