{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O75957"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O75957/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2006AU2978/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2006AU2978/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2006AU2978","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O75957","accessionNumber":"E.3074-1991","objectType":"Poster","titles":[{"title":"Stop the burning","type":"assigned by artist"}],"summaryDescription":"The Body Shop issued this poster to heighten public awareness of the destruction of the rainforests. They had launched their campaign against the burning of thousands of acres of rainforest each year to create cattle ranches in 1989. This was just one aspect of the work done by The Body Shop with the Amazon Indians. For this poster, the colours red, black and yellow were deliberately chosen because of their effectiveness on political posters.","physicalDescription":"Poster","artistMakerPerson":[{"name":{"text":"Crossland, Jon","id":"A7840"},"association":{"text":"artist","id":"AAT25103"},"note":""}],"artistMakerOrganisations":[],"artistMakerPeople":[],"materials":[{"text":"printing ink","id":"AAT187371"}],"techniques":[{"text":"printing","id":"AAT53319"}],"materialsAndTechniques":"Colour offset lithograph on paper","categories":[{"text":"Prints","id":"THES48903"},{"text":"Propaganda","id":"THES48902"},{"text":"Posters","id":"THES252963"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":["2006AU2978"],"imageResolution":"low","galleryLocations":[{"current":{"text":"LVLC","id":"THES49171"},"free":"","case":"Y","shelf":"64","box":"59L"}],"partTypes":[[{"text":"posters","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"United Kingdom","id":"x29336"},"association":{"text":"printed","id":"AAT53319"},"note":""}],"productionDates":[{"date":{"text":"1990","earliest":"1990-01-01","latest":"1990-12-31"},"association":{"text":"printed","id":"AAT53319"},"note":""}],"associatedObjects":[],"creditLine":"Given by The Body Shop plc. Reproduced courtesy of The Body Shop","dimensions":[{"dimension":"Height","value":"1000","unit":"mm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"666","unit":"mm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[],"objectHistory":"","historicalContext":"","briefDescription":"Poster, 'Stop the Burning', designed by Jon Crossland for the Body Shop, UK, 1990","bibliographicReferences":[{"reference":{"text":"","id":""},"details":"","free":"Taken from R.P 91/2378"}],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[{"text":"advertisements","id":"AAT193993"},{"text":"environment","id":"x36335"}],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["E.3074-1991"],"accessionNumberNum":"3074","accessionNumberPrefix":"E","accessionYear":1991,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-04-12","recordCreationDate":"2003-03-04","availableToBook":false}}