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Gaston van den Eynde drew on a simple metaphor to express the purpose of the Plan in his poster, representing it as a solid wooden stake supporting a young, blossoming tree.","physicalDescription":"Portrait format poster. Overall blue ground - the sky with three small clouds. Leaning into it, at a left to right diagonal, a blossoming cherry tree, bound to a supporting wooden stake with bands decorated with the flags of different nations. Captioned in French diagonally across the bottom of the image.","artistMakerPerson":[{"name":{"text":"Van den Eynde, Gaston","id":"A7813"},"association":{"text":"designer","id":"AAT25190"},"note":""}],"artistMakerOrganisations":[{"name":{"text":"Mouton Cy.","id":"A7815"},"association":{"text":"printer","id":"x30811"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"lithographic ink","id":"AAT187750"}],"techniques":[{"text":"Colour offset lithography","id":"x34962"}],"materialsAndTechniques":"Colour offset lithograph","categories":[{"text":"Propaganda","id":"THES48902"},{"text":"Politics","id":"THES48908"},{"text":"Prints","id":"THES48903"},{"text":"Posters","id":"THES252963"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":["2006AP5916","2019LX6073"],"imageResolution":"low","galleryLocations":[{"current":{"text":"LVLC (VA)","id":"THES49171"},"free":"","case":"MB2E","shelf":"DR77","box":""}],"partTypes":[[{"text":"poster","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"Netherlands","id":"x29020"},"association":{"text":"printed","id":"x46159"},"note":""},{"place":{"text":"The Hague","id":"x29217"},"association":{"text":"printed","id":"AAT53319"},"note":""}],"productionDates":[{"date":{"text":"1950","earliest":"1950-01-01","latest":"1950-12-31"},"association":{"text":"printed","id":"x46159"},"note":""}],"associatedObjects":[],"creditLine":"Given by the Editor of Modern Publicity","dimensions":[{"dimension":"Height","value":"70.5","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"sheet","note":""},{"dimension":"Width","value":"51.4","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"sheet","note":""}],"dimensionsNote":"Dimensions taken from <u>Victoria & Albert Museum Department of Prints and Drawings and Department of Paintings, Accessions 1952</u>. London: HMSO, 1963.","marksAndInscriptions":[{"content":"'Lithography By Mouton Cy. The Hague    Gaston van den Eynde'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"offset lithography","position":"bottom right corner","script":"","translation":"","transliteration":"","type":"Maker's identification","note":"Lettered with printer's and designer's names"},{"content":"'Par Le Plan Marshall / Cooperation Intereuropeenne Pour Un Niveau De Vie Plus Eleve'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Lettered"}],"objectHistory":"","historicalContext":"","briefDescription":"'Par Le Plan Marshall'.  Poster designed by Gaston van den Eynde advertising the Marshall Plan.  Colour offset lithograph, 1950.","bibliographicReferences":[{"reference":{"text":"Crowley, David and Jane Pavitt, Cold War Modern: Design 1945-1970, London: V&A Publishing, 2008.","id":"AUTH347708"},"details":"","free":""},{"reference":{"text":"","id":""},"details":"","free":"<u>Victoria & Albert Museum Department of Prints and Drawings and Department of Paintings, Accessions 1952</u>. 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