{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O75708"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O75708/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2006AN4886/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2006AN4886/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2006AN4886","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2019LJ4791","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O75708","accessionNumber":"E.928-1966","objectType":"Poster","titles":[{"title":"Stiller","type":"assigned by artist"}],"summaryDescription":"This is a poster advertising German shoes. Lucian Bernhard (died 1972) devised the new style of poster in 1902. He displayed the product in splendid isolation, accompanied only by its name. Both elements were drawn directly on the stone (for lithographic printing) and printed in rich colours. This <i>sachplakat</i> or new ‘object poster’ inspired many artists associated with Hollerbaum & Schmidt, the leading printers in Berlin, to follow his example.","physicalDescription":"Landscape format poster in black and blue on a green background depicting a shoe and the word 'Stiller'","artistMakerPerson":[{"name":{"text":"Bernhard, Lucian","id":"A7599"},"association":{"text":"artist","id":"AAT25103"},"note":""}],"artistMakerOrganisations":[],"artistMakerPeople":[],"materials":[],"techniques":[{"text":"lithography","id":"AAT53271"}],"materialsAndTechniques":"Colour lithograph on paper","categories":[{"text":"Prints","id":"THES48903"},{"text":"Footwear","id":"THES48951"},{"text":"Fashion","id":"THES48957"},{"text":"Posters","id":"THES252963"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":["2006AN4886","2019LJ4791"],"imageResolution":"low","galleryLocations":[{"current":{"text":"LVLC (VA)","id":"THES49171"},"free":"","case":"MB2F","shelf":"DR77","box":"BRITISH MUSEUM POSTERS"}],"partTypes":[[{"text":"posters","id":"AAT27221"}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"Germany","id":"x28873"},"association":{"text":"printed","id":"AAT53319"},"note":""}],"productionDates":[{"date":{"text":"1907-1908","earliest":"1907-01-01","latest":"1908-12-31"},"association":{"text":"printed","id":"AAT53319"},"note":""}],"associatedObjects":[],"creditLine":"","dimensions":[{"dimension":"Height","value":"700","unit":"mm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"946","unit":"mm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[],"objectHistory":"","historicalContext":"","briefDescription":"Poster by Lucian Bernhard advertising shoes made by the firm of Carl Stiller.  Germany, 1907-8.","bibliographicReferences":[{"reference":{"text":"","id":""},"details":"","free":"<u>Victoria and Albert Museum Department of Prints and Drawings and Department of Paintings Accessions 1966 </u> pub. HMSO 1967"}],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[{"text":"advertisements","id":"AAT193993"},{"text":"shoes (footwear)","id":"AAT46065"}],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["E.928-1966"],"accessionNumberNum":"928","accessionNumberPrefix":"E","accessionYear":1966,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-08-26","recordCreationDate":"2003-03-03","availableToBook":false}}