{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O75630"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O75630/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2006AW3242/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2006AW3242/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2006AW3242","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2006AV9287","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O75630","accessionNumber":"E.2740-1995","objectType":"Poster","titles":[{"title":"Now","type":"assigned by artist"}],"summaryDescription":"Danny Lyon is a self-taught photographer and filmmaker. Born and raised in Brooklyn, New York, Lyon is of Jewish (German & Russian) heritage and primarily works in the USA. He pursued his BA in History at the University of Chicago in 1963, where he also worked as a staff photographer for the Student Non-Violent Coordinating Committee (SNCC). The SNCC was birthed in the early 1960’s and was made up of Black college students across America, who practiced peaceful protests against institutional segregation and that in local communities. After several years of heightened protest, the single word Now had come to be a powerful demand for civil rights in America in the early 1960s and sits boldly at the top right corner of this poster. This call to action shares space with two young participants in the SNCC march in Washington D.C. on August 28th 1963.  \r\n\r\nThis was incremental to his career as a photographer as he spent much of his life recording historical events related to the civil rights movement and the political atmosphere within the United States in the late 1900’s. Today, Lyon is an associate at Magnum and has received numerous accolades from the likes of the Guggenheim, the Rockerfeller Foundation, and The International Photography Hall of Fame and Museum. ","physicalDescription":"Portrait format poster printed in monochrome from photographic image of group of black people, principally, to foreground, two young men, facing camera, the one on the right has a raised arm reaching up to the lettering NOW in top right corner of image. Below the image lettering STUDENT NON VIOLENT COORDINATING COMMITTEE etc.","artistMakerPerson":[{"name":{"text":"Lyon, Danny","id":"A7760"},"association":{"text":"photographer","id":"AAT25687"},"note":"Danny Lyon (1942) was born in New York, USA and is of Jewish-American decent. "}],"artistMakerOrganisations":[{"name":{"text":"Student Nonviolent Coordinating Committee","id":"A9026"},"association":{"text":"publisher","id":"x32600"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"lithographic ink","id":"AAT187750"}],"techniques":[{"text":"offset lithography","id":"AAT192900"}],"materialsAndTechniques":"Offset lithgraph","categories":[{"text":"Propaganda","id":"THES48902"},{"text":"Prints","id":"THES48903"},{"text":"Black History","id":"THES48989"},{"text":"Posters","id":"THES252963"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":["2006AW3242","2006AV9287"],"imageResolution":"low","galleryLocations":[{"current":{"text":"LVLC","id":"THES49171"},"free":"","case":"Y","shelf":"77","box":"B"}],"partTypes":[[{"text":"poster","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"Atlanta","id":"x37511"},"association":{"text":"published","id":"x30682"},"note":""}],"productionDates":[{"date":{"text":"1963","earliest":"1963-01-01","latest":"1963-12-31"},"association":{"text":"published","id":"x30682"},"note":""}],"associatedObjects":[],"creditLine":"","dimensions":[{"dimension":"Height","value":"561","unit":"mm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"sheet","note":""},{"dimension":"Width","value":"356","unit":"mm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"sheet","note":""}],"dimensionsNote":"","marksAndInscriptions":[{"content":"Danny Lyon Lincoln Lithograph Company","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"lithography","position":"lower margin","script":"","translation":"","transliteration":"","type":"Makers's mark","note":"Makers's mark; lower margin; lithography"}],"objectHistory":"","historicalContext":"","briefDescription":"'Now', poster produced for the Student Nonviolent Cordinating Commitee, photograph by Danny Lyon; Atlanta, 1963","bibliographicReferences":[],"production":"Attribution note: This was one of a number of posters produced by Danny Lyon for the Student Nonviolent Coordinating Committee between 1962 and 1964\nReason For Production: Private","productionType":{"text":"Mass produced","id":"THES48863"},"contentDescription":"","contentPlaces":[{"text":"USA","id":"x29333"}],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[{"text":"Civil Rights Movement, USA.","id":"V179"}],"associatedEvents":[],"contentOthers":[],"contentConcepts":[{"text":"Civil Rights","id":"AAT68783"},{"text":"Racism","id":"x35452"},{"text":"Politics","id":"AAT55537"},{"text":"propaganda","id":"AAT55539"}],"contentLiteraryRefs":[],"galleryLabels":[{"text":"The single word ‘Now’ conveys the urgency of the American civil rights movement. Here it is combined with Danny Lyon’s image of the 1963 March on Washington, where Martin Luther King gave his ‘I Have a Dream’ speech. The intimate portrait of these two peaceful protestors provides a powerful image of black youth and their struggle for equality.\n\nA World to Win, galleries 88a and 90 (1 May to 2nd Nov 2014)","date":{"text":"01/05/2014","earliest":"2014-05-01","latest":"2014-05-01"}}],"partNumbers":["E.2740-1995"],"accessionNumberNum":"2740","accessionNumberPrefix":"E","accessionYear":1995,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-04-12","recordCreationDate":"2003-02-28","availableToBook":false}}