{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O75509"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O75509/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2006AN4884/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2006AN4884/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2006AN4884","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2019LJ4790","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O75509","accessionNumber":"E.1546-1979","objectType":"Poster","titles":[{"title":"Levi's","type":"assigned by artist"}],"summaryDescription":"This is a poster for jeans made by Levi-Strauss Europe. This poster succinctly advertises the skin-tight fit of Levi jeans by use of colour photography and the Levi logo. The choice of imagery also reflects the ‘sexual liberation’ of the late 1960s and early 1970s. At this period, denim jeans and nudity were synonymous with youth and rebellion.","physicalDescription":"Poster","artistMakerPerson":[{"name":{"text":"van Bladel, Ida","id":"A7740"},"association":{"text":"artist","id":"AAT25103"},"note":""}],"artistMakerOrganisations":[],"artistMakerPeople":[],"materials":[{"text":"printing ink","id":"AAT187371"}],"techniques":[{"text":"printing","id":"AAT53319"}],"materialsAndTechniques":"Colour offset lithograph on paper","categories":[{"text":"Prints","id":"THES48903"},{"text":"Fashion","id":"THES48957"},{"text":"Advertising","id":"THES49001"},{"text":"Posters","id":"THES252963"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":["2006AN4884","2019LJ4790"],"imageResolution":"low","galleryLocations":[{"current":{"text":"LVLC","id":"THES49171"},"free":"","case":"MB2F","shelf":"DR108","box":""}],"partTypes":[[{"text":"poster","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"Belgium","id":"x28742"},"association":{"text":"printed","id":"AAT53319"},"note":""}],"productionDates":[{"date":{"text":"1973","earliest":"1973-01-01","latest":"1973-12-31"},"association":{"text":"printed","id":"AAT53319"},"note":""}],"associatedObjects":[],"creditLine":"Given by Felix Gluck, Editor of <i>Modern Publicity</i>. Reproduced courtesy of Levi Strauss & Co.","dimensions":[{"dimension":"Height","value":"942","unit":"mm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"648","unit":"mm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[],"objectHistory":"","historicalContext":"","briefDescription":"Poster by Ida van Bladel for Levi jeans.  Belgium, 1973.","bibliographicReferences":[],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[{"text":"women","id":"AAT25943"},{"text":"nudes","id":"AAT189568"},{"text":"jeans","id":"AAT209918"}],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["E.1546-1979"],"accessionNumberNum":"1546","accessionNumberPrefix":"E","accessionYear":1979,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-04-24","recordCreationDate":"2003-02-26","availableToBook":false}}