{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O75374"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O75374/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2006AU3173/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2006AU3173/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2006AU3173","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2019LJ4809","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O75374","accessionNumber":"E.724-1970","objectType":"Poster","titles":[{"title":"Poster Show...Neiman Marcus, Dallas","type":"assigned by artist"}],"summaryDescription":"This poster advertises a poster exhibition at the Neiman Marcus Exhibition Hall in North Park, Dallas, USA, in 1967. It uses the ‘second look’ principal in poster design, in which an arresting image does not at first glance reveal its function. The psychedelic colours absorb the words rather than bringing them to the foreground. An extremely stylised abstract design of circle and line suggests cosmic forms. The billowing leaf-like shapes in the foreground give a disquieting sense of organic life.","physicalDescription":"Poster","artistMakerPerson":[{"name":{"text":"Moscoso, Victor","id":"A3501"},"association":{"text":"artist","id":"AAT25103"},"note":""}],"artistMakerOrganisations":[],"artistMakerPeople":[],"materials":[{"text":"printing ink","id":"AAT187371"}],"techniques":[{"text":"printing","id":"AAT53319"}],"materialsAndTechniques":"Colour offset lithograph","categories":[{"text":"Prints","id":"THES48903"},{"text":"Posters","id":"THES252963"}],"styles":[{"text":"Psychedelic","id":"AAT112743"}],"collectionCode":{"text":"PDP","id":"THES48595"},"images":["2006AU3173","2019LJ4809"],"imageResolution":"low","galleryLocations":[{"current":{"text":"LVLC (VA)","id":"THES49171"},"free":"","case":"Y","shelf":"77","box":"C"}],"partTypes":[[{"text":"poster","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"Dallas","id":"x30480"},"association":{"text":"printed","id":"AAT53319"},"note":""}],"productionDates":[{"date":{"text":"1967","earliest":"1967-01-01","latest":"1967-12-31"},"association":{"text":"printed","id":"AAT53319"},"note":""}],"associatedObjects":[],"creditLine":"Copyright 1967 Neon Rose","dimensions":[{"dimension":"Height","value":"713","unit":"mm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"564","unit":"mm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[],"objectHistory":"","historicalContext":"","briefDescription":"Poster by Victor Moscoso entitled 'Poster Show...Neiman Marcus, Dallas.  USA, 1967.","bibliographicReferences":[],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[{"text":"exhibitions","id":"AAT54766"},{"text":"posters","id":"AAT27221"}],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["E.724-1970"],"accessionNumberNum":"724","accessionNumberPrefix":"E","accessionYear":1970,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-04-12","recordCreationDate":"2003-02-26","availableToBook":false}}