{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O75267"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O75267/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2007BP9755/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2007BP9755/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2007BP9755","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2006AU3165","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O75267","accessionNumber":"E.176-1994","objectType":"Poster","titles":[{"title":"This Is Tomorrow","type":"series title"}],"summaryDescription":"This poster is advertising the <i>This Is Tomorrow . . . </i> exhibition, which was shown at the Whitechapel Art Gallery in London in 1956. The exhibition was one of a series held by the Independent Group in the 1950s. Group members divided into sections, each producing its own poster. Richard Hamilton’s original collage, made specially for reproduction as a poster, has since become famous as an iconic image of 1950s culture.","physicalDescription":"A poster advertising the 'this is tomorrow' exhibition held at the Whitechapel Art Gallery in 1956; the poster incorporates the iconic collage by Richard Hamilton entitled 'Just What Is It That Makes Today's Homes So Different, So Appealing?'","artistMakerPerson":[{"name":{"text":"Hamilton, Richard","id":"A2916"},"association":{"text":"artist","id":"AAT25103"},"note":""}],"artistMakerOrganisations":[],"artistMakerPeople":[],"materials":[{"text":"paper","id":"x30308"},{"text":"glue","id":"AAT14815"},{"text":"pencil","id":"x30347"}],"techniques":[{"text":"screenprint","id":"x36290"}],"materialsAndTechniques":"Screenprint","categories":[{"text":"Prints","id":"THES48903"},{"text":"Interiors","id":"THES48933"},{"text":"Posters","id":"THES252963"},{"text":"Electrical appliances","id":"THES49024"},{"text":"Comics & Comic Strips","id":"THES48973"},{"text":"Household objects","id":"THES48939"},{"text":"Advertising","id":"THES49001"},{"text":"Gender and Sexuality","id":"THES48940"}],"styles":[{"text":"Pop art","id":"x35903"}],"collectionCode":{"text":"PDP","id":"THES48595"},"images":["2007BP9755","2006AU3165"],"imageResolution":"low","galleryLocations":[{"current":{"text":"LVLC","id":"THES49171"},"free":"","case":"MB2F","shelf":"DR52","box":""}],"partTypes":[[{"text":"poster","id":"AAT27221"}],[{"text":"print","id":"AAT41273"}]],"contentWarnings":[{"apprise":"No","note":""}],"placesOfOrigin":[{"place":{"text":"London","id":"x28980"},"association":{"text":"printed","id":"AAT53319"},"note":""}],"productionDates":[{"date":{"text":"1956","earliest":"1956-01-01","latest":"1956-12-31"},"association":{"text":"printed","id":"AAT53319"},"note":""}],"associatedObjects":[],"creditLine":"Given by Prof. Theo Crosby. Reproduced courtesy of Richard Hamilton","dimensions":[{"dimension":"Height","value":"25.6","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"from catalogue","note":""},{"dimension":"Width","value":"17.6","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"from catalogue","note":""}],"dimensionsNote":"","marksAndInscriptions":[],"objectHistory":"List of participants in 'This is Tomorrow' by their original groupings, 1956:\r\n\r\nGroup 1: Theo Crosby, William Turnbull, Germano Facetti, Edward Wright. Group 2: Richard Hamilton, John McHale, John Voelcker. Group 3: J.D.H. Catleugh, James Hull, Leslie Thornton. Group 4: Anthony Jackson, Sarah Jackson, Emilio Scanavino. Group 5: John Ernest, Anthony Hill, Denis Williams. Group 6: Eduardo Paolozzi, Alison and Peter Smithson, Nigel Henderson. Group 7: Victor Pasmore, Erno Goldfinger, Helen Phillips. Group 8 : James Stirling, Michael Pine, Richard Matthews. Group 9: Mary Martin, John Weeks, Kenneth Martin. Group 10: Robert Adams, Frank Newby, Peter Carter, Colin St.John Wilson. Group 11: Adrian Heath, John Weeks. Group 12: Lawrence Alloway, Geoffery Holroyd, Tony del Renzio.","historicalContext":"","briefDescription":"Poster by Richard Hamilton, 'This Is Tomorrow' poster advertising the exhibition at the Whitechapel Art Gallery, screenprint, Great Britain, 1956","bibliographicReferences":[{"reference":{"text":"","id":""},"details":"","free":"Massey, A (Ed.) <u>Pioneers of Pop</u> Newcastle: Hatton Gallery, 2017"}],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[{"text":"Elvis Presley","id":"N5439"}],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[{"text":"this is tomorrow","id":"V244"}],"associatedEvents":[],"contentOthers":[{"text":"collage","id":"AAT138699"},{"text":"interior view","id":"AAT124520"},{"text":"magazines","id":"AAT215389"},{"text":"comics","id":"AAT15635"},{"text":"television","id":"AAT249920"},{"text":"earth","id":"x47335"},{"text":"movies","id":"AAT136900"}],"contentConcepts":[{"text":"consumerism","id":"x35590"}],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["E.176-1994"],"accessionNumberNum":"176","accessionNumberPrefix":"E","accessionYear":1994,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-04-12","recordCreationDate":"2003-02-25","availableToBook":false}}