{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O74515"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O74515/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2019LJ4837/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2019LJ4837/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2019LJ4837","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2006AV8913","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O74515","accessionNumber":"E.760-1963","objectType":"Poster","titles":[{"title":"A Great new '35' SP Nikon","type":"generic title"}],"summaryDescription":"This is a poster for a Nikon camera. Yusaku Kamekura (1915-1997) came into prominence in the 1950s. He worked hard to establish the professional status of design in Japan, as well as its international recognition. For Kamekura, the manufacturer of Nikon cameras was a crucial client. Nikon provided him with opportunities to experiment and to achieve a more internationally recognisable abstract language.","physicalDescription":"Poster with colour letter forms on black.  The letters 'S P' are repeated in the design, and printed in various colours.","artistMakerPerson":[{"name":{"text":"Kamekura, Yusaku","id":"A7591"},"association":{"text":"artist","id":"AAT25103"},"note":""}],"artistMakerOrganisations":[],"artistMakerPeople":[],"materials":[{"text":"paper","id":"x30308"}],"techniques":[{"text":"screen printing","id":"AAT53281"}],"materialsAndTechniques":"Screenprint on paper","categories":[{"text":"Prints","id":"THES48903"},{"text":"Tools & Equipment","id":"THES48883"},{"text":"Posters","id":"THES252963"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":["2019LJ4837","2006AV8913"],"imageResolution":"low","galleryLocations":[{"current":{"text":"LVLC","id":"THES49171"},"free":"","case":"MB2F","shelf":"DR77","box":"BRITISH MUSEUM POSTERS"}],"partTypes":[[{"text":"poster","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"Japan","id":"x29399"},"association":{"text":"printed","id":"AAT53319"},"note":""}],"productionDates":[{"date":{"text":"ca.1958","earliest":"1953-01-01","latest":"1962-12-31"},"association":{"text":"printed","id":"AAT53319"},"note":""}],"associatedObjects":[],"creditLine":"Reproduced courtesy of Yusaku Kamekura","dimensions":[{"dimension":"Height","value":"101.6","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"size of sheet","note":""},{"dimension":"Width","value":"71.8","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"size of sheet","note":""}],"dimensionsNote":"Dimensions taken from <u>Victoria & Albert Museum Department of Prints and Drawings and Department of Paintings, Accessions 1963</u>. London: HMSO, 1964.","marksAndInscriptions":[{"content":"'A Great New 35' \r\n'SP'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Lettered"},{"content":"'Nikon with built-in universal viewfinder system'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Lettered at bottom of sheet"}],"objectHistory":"","historicalContext":"","briefDescription":"Poster with coloured letterforms advertising a Nikon camera.  Designed by Yusaku Kamekura and issued by Nippon Kogaku K.K.  Colour screen print, Japan, ca.1958.","bibliographicReferences":[{"reference":{"text":"","id":""},"details":"","free":"<u>Victoria and Albert Museum Department of Prints and Drawings and Department of Paintings, Accessions 1963 </u>.  London: HMSO, 1964."}],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[{"text":"Advertisements","id":"AAT193993"},{"text":"cameras","id":"AAT22636"}],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["E.760-1963"],"accessionNumberNum":"760","accessionNumberPrefix":"E","accessionYear":1963,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-04-12","recordCreationDate":"2003-02-17","availableToBook":false}}