{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O74426"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O74426/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2025PH1640/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2025PH1640/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2025PH1640","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2006AU3073","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O74426","accessionNumber":"E.744-1925","objectType":"Poster","titles":[{"title":"East Coast by L.N.E.R.","type":"assigned by artist"}],"summaryDescription":"This poster was issued by the London and North Eastern Railway (LNER). The adventurous advertising managers of LNER commissioned numerous commercial and fine artists working in different styles to create extensive and exciting poster campaigns. Tom Purvis (1888-1959) designed various series to promote the East Coast. They were some of his most innovative posters, and startling in their minimalist boldness.","physicalDescription":"Poster advertising the London and North Eastern Railway. It depicts a man and woman in bathing costumes, under a large red beach umbrella.","artistMakerPerson":[{"name":{"text":"Purvis, Tom","id":"A7568"},"association":{"text":"artist","id":"AAT25103"},"note":""}],"artistMakerOrganisations":[],"artistMakerPeople":[],"materials":[{"text":"lithographic ink","id":"AAT187750"},{"text":"paper (fiber product)","id":"AAT14109"}],"techniques":[{"text":"colour lithography","id":"AAT190525"}],"materialsAndTechniques":"Colour lithograph on paper","categories":[{"text":"Prints","id":"THES48903"},{"text":"Entertainment & Leisure","id":"THES48959"},{"text":"Posters","id":"THES252963"},{"text":"Tourism & Travel","id":"THES250702"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":["2025PH1640","2006AU3073"],"imageResolution":"low","galleryLocations":[{"current":{"text":"006","id":"THES316863"},"free":"","case":"","shelf":"","box":""}],"partTypes":[[{"text":"poster","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"United Kingdom","id":"x29336"},"association":{"text":"printed","id":"AAT53319"},"note":""}],"productionDates":[{"date":{"text":"1925","earliest":"1925-01-01","latest":"1925-12-31"},"association":{"text":"printed","id":"AAT53319"},"note":""}],"associatedObjects":[],"creditLine":"Given by London and North Eastern Railway Co. Ltd. Reproduced courtesy of the National Railway Museum","dimensions":[{"dimension":"Height","value":"1006","unit":"mm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"1265","unit":"mm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[],"objectHistory":"","historicalContext":"","briefDescription":"'East Coast by L.N.E.R.', colour lithograph poster advertising the London and North Eastern Railway, Tom Purvis, 1925","bibliographicReferences":[{"reference":{"text":"","id":""},"details":"","free":"<u>Victoria and Albert Museum, Department of Engraving, Illustration and Design and Department of Paintings, Accessions 1925</u>, London: Board of Education, 1926."}],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[{"text":"advertisements","id":"AAT193993"},{"text":"swimsuits","id":"AAT129420"},{"text":"seaside","id":"x35932"},{"text":"sunshade","id":"x36251"}],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["E.744-1925"],"accessionNumberNum":"744","accessionNumberPrefix":"E","accessionYear":1925,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-08-19","recordCreationDate":"2003-02-14","availableToBook":true}}