{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O74423"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O74423/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2006AR9143/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2006AR9143/","_alt_iiif_image":[],"imageResolution":"high","_images_meta":[{"assetRef":"2006AR9143","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":{"_iiif_pres":"https://iiif.vam.ac.uk/collections/O74423/manifest.json","_alt_iiif_pres":[]}},"record":{"systemNumber":"O74423","accessionNumber":"E.940-1928","objectType":"Poster","titles":[{"title":"General joy","type":"assigned by artist"}],"summaryDescription":"This poster was issued by the London General Omnibus Company. Vera Willoughby (died 1939) was a watercolour painter and illustrator, as well as a costume and poster designer. The design in this poster emphasises the joyous combination of speed, freedom and sunshine on a summer-day excursion on London's open-topped double-decker buses. Willoughby's work was inspired by 18th century decoration and influenced by Art Deco. But she was also a keen observer of the contemporary social scene and its fashions.","physicalDescription":"A colour lithograph poster advertising the London General Omnibus Company. The poster depicts a stylised image of a red open-topped double-decker bus filled with people. At the top of the poster the words 'General Joy' are written. Behind the letter 'G' the sun is illustrated emanating thick rays of light through which flies a flock of swallows.","artistMakerPerson":[{"name":{"text":"Willoughby, Vera","id":"A5099"},"association":{"text":"artist","id":"AAT25103"},"note":""}],"artistMakerOrganisations":[],"artistMakerPeople":[],"materials":[{"text":"paper","id":"AAT14109"}],"techniques":[{"text":"colour lithograph","id":"x35545"}],"materialsAndTechniques":"Colour lithograph on paper","categories":[{"text":"Prints","id":"THES48903"},{"text":"Transport","id":"THES48881"},{"text":"Entertainment & Leisure","id":"THES48959"},{"text":"Posters","id":"THES252963"},{"text":"Woman Artist","id":"THES387590"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":["2006AR9143"],"imageResolution":"high","galleryLocations":[{"current":{"text":"LVLC (VA)","id":"THES49171"},"free":"","case":"MB2F","shelf":"DR77","box":"BRITISH MUSEUM POSTERS"}],"partTypes":[[{"text":"print","id":"AAT41273"}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"United Kingdom","id":"x29336"},"association":{"text":"printed","id":"AAT53319"},"note":""}],"productionDates":[{"date":{"text":"1928","earliest":"1928-01-01","latest":"1928-12-31"},"association":{"text":"printed","id":"AAT53319"},"note":""}],"associatedObjects":[],"creditLine":"Given by the Underground Electric Railways Co. of London Ltd. Reproduced courtesy of the London Transport Museum","dimensions":[{"dimension":"Height","value":"1125","unit":"mm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"632","unit":"mm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[],"objectHistory":"","historicalContext":"","briefDescription":"Poster by Vera Willoughby, 'General Joy', advertising the London General Omnibus Company, colour lithograph, Great Britain, 1928","bibliographicReferences":[{"reference":{"text":"","id":""},"details":"","free":"<u>Victoria & Albert Museum Department of Prints and Drawings and Department of Paintings, Accessions 1928. </u> London: HMSO, 1929"}],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[{"text":"advertisements","id":"AAT193993"},{"text":"double-deck buses","id":"AAT227889"},{"text":"swallows","id":"x41269"},{"text":"sun","id":"x38996"}],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["E.940-1928"],"accessionNumberNum":"940","accessionNumberPrefix":"E","accessionYear":1928,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-04-12","recordCreationDate":"2003-02-14","availableToBook":false}}