{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O743707"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O743707/"}},"images":null,"see_also":null},"record":{"systemNumber":"O743707","accessionNumber":"E.3326-1932","objectType":"Poster","titles":[{"title":"Go-as-you-please","type":"generic title"}],"summaryDescription":"Althea Willoughby (1904-1982) produced posters for the London Underground between 1933 and 1936.  Her mother, Vera Willoughby (1870-1939), was an artist and illustrator who also created posters for the Underground Electric Railways of London (UERL) between 1928 and 1935, and her father was the silent film actor, Louis Willoughby.  Althea's married name was Wolton.  Other works beside poster design included patterned papers (see E.1680-1929) and woodcut book illustration.","physicalDescription":"A colour lithograph poster advertising rambling return tickets at the single fare on the Southern Railway. The poster depicts a bouquet containing spring flowers including daffodils, bluebells, tulips and primroses. ","artistMakerPerson":[{"name":{"text":"Willoughby, Althea","id":"AUTH331153"},"association":{"text":"artist","id":"AAT25103"},"note":""}],"artistMakerOrganisations":[{"name":{"text":"Southern Railway","id":"A31257"},"association":{"text":"issuer","id":"x30790"},"note":""},{"name":{"text":"The Curwen Press","id":"A3109"},"association":{"text":"printers","id":"x31107"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"paper","id":"AAT14109"},{"text":"printing ink","id":"AAT187371"}],"techniques":[{"text":"colour lithography","id":"AAT190525"}],"materialsAndTechniques":"Colour lithograph on paper","categories":[{"text":"Posters","id":"THES252963"},{"text":"Prints","id":"THES48903"},{"text":"Advertising","id":"THES49001"},{"text":"Transport","id":"THES48881"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":[],"imageResolution":"low","galleryLocations":[{"current":{"text":"LVLC (VA)","id":"THES49171"},"free":"","case":"Y","shelf":"75","box":"47"}],"partTypes":[[{"text":"poster","id":"AAT27221"}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"Britain","id":"x32019"},"association":{"text":"printed","id":"x46159"},"note":""}],"productionDates":[{"date":{"text":"1932","earliest":"1932-01-01","latest":"1932-12-31"},"association":{"text":"printed","id":"x46159"},"note":""}],"associatedObjects":[],"creditLine":"Given by Mr Philip James","dimensions":[{"dimension":"Height","value":"40","unit":"in","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"25","unit":"in","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"Dimensions taken from <u>Victoria & Albert Museum Department of Prints and Drawings and Department of Paintings, Accessions 1932. </u> London: HMSO, 1933.","marksAndInscriptions":[{"content":"'Althea Willoughby'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Signed"}],"objectHistory":"","historicalContext":"","briefDescription":"Poster by Althea Willoughby, 'Go-as-you-please,' advertising rambling return tickets at the single fare on the Southern Railway, colour lithograph, Britain, 1932.","bibliographicReferences":[{"reference":{"text":"","id":""},"details":"","free":"<u>Victoria & Albert Museum Department of Prints and Drawings and Department of Paintings, Accessions 1932. </u> London: HMSO, 1933."}],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[{"text":"primrose","id":"x40429"},{"text":"daffodil","id":"x35962"},{"text":"bluebells","id":"x44099"},{"text":"tulips","id":"x35467"},{"text":"flowers","id":"AAT132399"},{"text":"bouquets","id":"x38963"}],"contentConcepts":[{"text":"freedom","id":"AAT55497"}],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["E.3326-1932"],"accessionNumberNum":"3326","accessionNumberPrefix":"E","accessionYear":1932,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-04-12","recordCreationDate":"2009-06-30","availableToBook":false}}